Marketing Associate / Senior Associate

Job description

### **Our Journey** The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout. ### **About the Role** We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team in Indonesia and own end-to-end marketing campaigns for ShopBack and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes. ### What You'll Own - Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns - Manage partner campaigns, including product launches and other integrated brand initiatives - Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams - Able to collaborate closely with stakeholders confidently, including to regional PICs and leadership teams - Identify campaign issues early and work directly with the appropriate stakeholders to resolve them - Use campaign data to evaluate performance, identify insights, and recommend improvements - Support effective campaign messaging and provide copywriting suggestions to improve brand performance - Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively ### What We're Looking For **Must-have:** - 1-5 years of relevant experience in marketing campaign planning and execution - Experience managing campaigns from initial planning through launch and post-campaign analysis - High level of ownership, initiative, independence, and sound judgement - Strong stakeholder management and collaboration skills across multiple functions - Hands-on approach to execution, with tenacity to work through challenges and competing priorities - Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving - Strong communication skills and ability to contribute thoughtful copywriting recommendations **Nice-to-have:** - Experience in e-commerce, online travel, or technology company - Familiarity with CRM campaigns