Marketing Automation and Website Specialist

Job description

We’re a growing team, and as we scale, so does our need to focus on expanding our Marketing team. You’ll be joining a people-focused company, and as a Marketing Automation and Website Specialist, you will help bring campaigns and content to life across Vendavo’s marketing automation and web channels. You’ll play a hands-on role in building campaigns, publishing content, supporting demand generation, and keeping our digital experiences accurate, timely, and aligned to our brand. This is an opportunity for someone who takes pride in operational excellence, enjoys working across teams, and wants to contribute directly to how Vendavo engages prospects, customers, partners, and employees around the world. ### THE OPPORTUNITY - Build, test, launch, and maintain Pardot campaigns, including emails, forms, landing pages, lists, automation rules, engagement programs, and completion actions. - Translate campaign briefs into accurate, executable Pardot builds that support lead generation, nurture, event promotion, customer communications, and sales enablement programs. - Manage audience segmentation, list uploads, dynamic lists, suppression lists, and campaign member tracking in partnership with marketing operations and sales operations. - QA campaign assets to ensure links, tracking, personalization, formatting, rendering, and compliance requirements are correct before launch. - Monitor campaign performance and provide basic reporting on email engagement, form submissions, landing page activity, and conversion metrics. - Maintain clean campaign operations by following naming conventions, folder structures, tagging, documentation, and process standards. - Manage website content updates in the CMS, including page edits, resource uploads, blog updates, landing page changes, image swaps, metadata updates, and basic formatting adjustments. - Coordinate with content, design, and web development teams to ensure website updates are accurate, timely, brand-aligned, and optimized for user experience. - Support SEO/GEO/AEO and content hygiene by updating page titles, meta descriptions, links, redirects, alt text, and outdated content as needed. - Troubleshoot basic Pardot, Salesforce, CMS, form, and tracking issues, escalating technical problems when appropriate. - Flexibility to **work from 12 pm IST to 8 pm IST t**o effectively support global stakeholders and business-critical operations. - Other duties as assigned. ### THE SKILL SET - 2–4 years of experience in marketing automation, campaign operations, digital marketing, or website content management. - Hands-on experience building campaigns in Pardot, Salesforce Account Engagement, or a similar marketing automation platform. - Experience managing website updates in WordPress and Elementor. - Strong understanding of email marketing, landing pages, forms, segmentation, lead nurturing, and campaign QA. - Basic knowledge of HTML and CSS for formatting emails, landing pages, and web content. - Comfortable working with Salesforce campaign structures, lead/contact data, and marketing attribution processes. - Excellent attention to detail, organizational skills, and ability to manage multiple requests and deadlines. - Strong written communication skills and the ability to collaborate effectively with global teams. - Salesforce Account Engagement or Pardot Specialist certification. - Experience working in a B2B SaaS, technology, or enterprise software marketing environment. - Familiarity with Google Analytics, UTM tracking, SEO basics, and campaign reporting dashboards. - Experience supporting webinars, events, paid media campaigns, nurture programs, or ABM campaigns. - Basic understanding of privacy, consent, unsubscribe, and email compliance best practices. ### THE BENEFITS - Professional growth and Development opportunities. - Working within a team of friendly, skilled people where help is always within reach - Flexible working hours - 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday - High-end laptop (Windows or Mac) - Competitive pay and bonus - 18 vacation days in a year in addition to 15 days Sick Leave/ Casual leave per calendar year. - 16 hours of paid volunteer time off per year - Wedding gift and newborn gift allowance for employees. - 26 weeks of paid maternity leave and one week of paid paternity leave. - 12 wellness leaves for women employees - Health Insurance of up to 7 lacs for self, spouse, 4 dependent children, and parents. 100% of the premium is paid by Vendavo and it covers the employee, spouse, children, and their parents. - Group Term Insurance coverage up to three times of their Annual CTC . Dependents are not covered. - Group Personal Accident coverage up to three times of Annual CTC. Dependents are not covered. - Provident fund contributions