Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. business hours (flexible for launches and reporting cycles)About the RoleWe’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.This is a hands-on, execution-focused role where you will:Build and manage automation workflowsOwn lead scoring and segmentationExecute and optimize email campaignsAlign marketing systems with sales outcomesIf you have experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo and enjoy improving systems that directly drive pipeline and revenue, this role is for you.What You’ll DoMarketing Automation & WorkflowsBuild and optimize:Nurture sequencesDrip campaignsTriggered workflowsDesign and implement lead scoring modelsTest and troubleshoot workflow logic to ensure seamless executionEmail Marketing & Campaign ExecutionDesign, build, and deploy campaigns using:HubSpot, Marketo, Pardot, ActiveCampaign, or KlaviyoA/B test subject lines, copy, CTAs, and send timesEnsure email templates are:ResponsiveOn-brandConversion-focusedCRM & Sales AlignmentSync automation platforms with:Salesforce, HubSpot CRM, or ZohoEnsure accurate lead routing and fast handoffsCollaborate with sales to improve lead qualityTrack campaign-to-revenue attributionData Management & SegmentationMaintain clean and organized databasesRemove duplicates and inactive contactsSegment audiences by:PersonaIndustryBehaviorLifecycle stageEnsure compliance with:GDPR, CAN-SPAM, CCPAAnalytics & ReportingTrack and analyze:Open ratesCTRConversionsRevenue impactBuild dashboards using:HubSpot, Marketo, Power BI, or TableauPresent insights with clear recommendationsContinuous OptimizationMonitor performance and improve campaignsTest new workflows, targeting, and messagingStay updated on automation tools and best practicesRecommend system improvements to increase ROIWhat Makes You a Great FitStrong balance of technical execution + marketing creativityData-driven with a focus on performance and resultsHighly organized and detail-orientedProactive problem-solver who improves systems continuouslyComfortable working cross-functionally with marketing and salesRequirements2+ years experience with marketing automation platforms:HubSpot, Marketo, Pardot, ActiveCampaign, or similarHands-on experience with:Workflow creationLead scoringEmail campaignsStrong Excel / Google Sheets skills (segmentation, reporting)Understanding of email compliance and data privacyAbility to work remotely during U.S. business hoursNice to HaveCertifications in HubSpot, Marketo, or PardotExperience with multi-touch attributionBackground in SaaS, e-commerce, or B2B marketingExperience with integrations (Zapier, APIs)Tools & TechHubSpot / Marketo / Pardot / ActiveCampaign / KlaviyoSalesforce / HubSpot CRM / ZohoExcel / Google SheetsPower BI / TableauZapier / API integrationsWhat Success Looks LikeHigh-performing automated campaignsStrong lead-to-opportunity conversion ratesClean, well-segmented marketing databaseReliable attribution from campaigns to revenueConsistent pipeline contribution from marketing automationInterview ProcessInitial Phone ScreenVideo Interview with Pavago RecruiterPractical Task (workflow or segmentation exercise)Client InterviewOffer & Background VerificationApply NowIf you’re a Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth, we’d love to hear from you.Apply now and help build scalable, high-performing marketing automation systems
Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. business hours (flexible for launches and reporting cycles)
About the Role
We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.
This is a hands-on, execution-focused role where you will:
- Build and manage automation workflows
- Own lead scoring and segmentation
- Execute and optimize email campaigns
- Align marketing systems with sales outcomes
If you have experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo and enjoy improving systems that directly drive pipeline and revenue, this role is for you.
What You’ll Do
Marketing Automation & Workflows
- Build and optimize:
- Nurture sequences
- Drip campaigns
- Triggered workflows
- Design and implement lead scoring models
- Test and troubleshoot workflow logic to ensure seamless execution
Email Marketing & Campaign Execution
- Design, build, and deploy campaigns using:
- HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo
- A/B test subject lines, copy, CTAs, and send times
- Ensure email templates are:
- Responsive
- On-brand
- Conversion-focused
CRM & Sales Alignment
- Sync automation platforms with:
- Salesforce, HubSpot CRM, or Zoho
- Ensure accurate lead routing and fast handoffs
- Collaborate with sales to improve lead quality
- Track campaign-to-revenue attribution
Data Management & Segmentation
- Maintain clean and organized databases
- Remove duplicates and inactive contacts
- Segment audiences by:
- Persona
- Industry
- Behavior
- Lifecycle stage
- Ensure compliance with:
Analytics & Reporting
- Track and analyze:
- Open rates
- CTR
- Conversions
- Revenue impact
- Build dashboards using:
- HubSpot, Marketo, Power BI, or Tableau
- Present insights with clear recommendations
Continuous Optimization
- Monitor performance and improve campaigns
- Test new workflows, targeting, and messaging
- Stay updated on automation tools and best practices
- Recommend system improvements to increase ROI
What Makes You a Great Fit
- Strong balance of technical execution + marketing creativity
- Data-driven with a focus on performance and results
- Highly organized and detail-oriented
- Proactive problem-solver who improves systems continuously
- Comfortable working cross-functionally with marketing and sales
Requirements
- 2+ years experience with marketing automation platforms:
- HubSpot, Marketo, Pardot, ActiveCampaign, or similar
- Hands-on experience with:
- Workflow creation
- Lead scoring
- Email campaigns
- Strong Excel / Google Sheets skills (segmentation, reporting)
- Understanding of email compliance and data privacy
- Ability to work remotely during U.S. business hours
Nice to Have
- Certifications in HubSpot, Marketo, or Pardot
- Experience with multi-touch attribution
- Background in SaaS, e-commerce, or B2B marketing
- Experience with integrations (Zapier, APIs)
Tools & Tech
- HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
- Salesforce / HubSpot CRM / Zoho
- Excel / Google Sheets
- Power BI / Tableau
- Zapier / API integrations
What Success Looks Like
- High-performing automated campaigns
- Strong lead-to-opportunity conversion rates
- Clean, well-segmented marketing database
- Reliable attribution from campaigns to revenue
- Consistent pipeline contribution from marketing automation
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Practical Task (workflow or segmentation exercise)
- Client Interview
- Offer & Background Verification
Apply Now
If you’re a Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth, we’d love to hear from you.
Apply now and help build scalable, high-performing marketing automation systems
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
