Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST)About the RoleAt Pavago, one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows.This is a hands-on execution role focused on:content repurposinglead generation funnelsmarketing automationAI-powered workflowsInstagram & DM automationconversion optimizationYou’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency.If you enjoy combining:contentautomationAI toolsfunnelslead systemsinto scalable marketing workflows — this role is built for you.What You’ll OwnAI Content Engine & RepurposingTurn one piece of raw content into 10+ marketing assets using AI toolsBatch-create 7 days of content across:LinkedInInstagramEmailShort-form content platformsUse AI tools such as:ChatGPTHeyGenAI writing and editing toolsEnsure content supports lead generation and funnel performance — not just engagementMaintain consistency in messaging, branding, and publishing workflowsMarketing Automation & Lead SystemsBuild and manage:lead capture systemsCRM pipelinesautomation workflowsCreate and optimize:email follow-upsSMS nurturing sequencesAI-driven chat flowsBuild automation systems inside:GoHighLevelEnsure structured tracking and zero lead leakage across funnels and campaignsFunnel Building & Conversion OptimizationBuild high-converting:landing pageslead funnelsbooking flowsConnect funnels directly to scheduling and CRM systemsContinuously optimize:messagingstructureuser flowconversion performanceRun ongoing testing and funnel improvementsInstagram & ManyChat AutomationBuild and manage Instagram DM automation systems using:ManyChatSet up:keyword triggersautomated responseslead capture flowsConvert engagement into qualified leads through structured automation systemsVideo Content CreationCreate short-form video content including:ReelsShortsclipped contentRepurpose long-form content into engaging short-form formatsSupport basic editing using tools such as:CapCutDescriptsimilar editing platformsSystem Optimization & EfficiencyIdentify repetitive manual workflows and automate themImprove systems to increase output while reducing manual effortRun weekly optimizations across:funnelsautomationscontent systemslead workflowsPaid Ads SupportLaunch and manage basic:Facebook lead generation campaignsInstagram lead campaignsSupport scaling paid acquisition once organic systems are optimizedWhat Makes You a Strong FitYou think in systems, funnels, and automationYou’re execution-focused and move quicklyYou understand how content drives lead generationYou enjoy improving workflows and removing manual workYou balance:creativityperformanceoperational efficiencyYou are highly organized and process-drivenRequirements (Must-Have)ExperienceProven hands-on experience with:GoHighLevelfunnel buildingCRM workflowsautomation systemsStrong ManyChat experience:Instagram automationDM workflowslead capture systemsTechnical & Marketing SkillsDaily use of AI tools such as:ChatGPTHeyGenExperience building and managing:lead generation funnelsnurture systemsbooking workflowsAbility to efficiently batch and schedule multi-platform contentExperience creating or repurposing short-form video contentFamiliarity with automation tools such as:ZapierMaken8nNice to HaveExperience supporting founders, coaches, or online businessesFamiliarity with:paid social campaignslead generation marketingconversion optimizationExperience scaling inbound lead systemsUnderstanding of AI workflow optimization and prompt engineeringTools & PlatformsGoHighLevel (GHL)ManyChatChatGPTHeyGenZapier / Make / n8nCapCut / DescriptFacebook & Instagram AdsCRM & funnel platformsWhat a Typical Day Looks LikeBuild and optimize lead funnels and automation workflowsRepurpose content into multi-platform assetsCreate and schedule short-form contentImprove ManyChat and Instagram DM automationsLaunch and monitor lead generation campaignsOptimize funnel conversions and automation performanceReview lead flow, engagement, and campaign performanceIn short: You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth.Key Metrics for Success (KPIs)Number of qualified leads generatedFunnel conversion ratesBooking and opt-in conversion improvementsReduction in manual workflowsAutomation reliability and lead tracking accuracyContent output consistency and engagementSpeed and quality of campaign executionWhy This Role Stands OutHigh ownership across content, funnels, and automationWork directly with AI-powered marketing systemsOpportunity to build scalable lead-generation infrastructureExposure to:automationAI workflowsCRM systemscontent repurposingconversion optimizationGrowth opportunities into:Marketing Operations LeadGrowth MarketingAutomation StrategyFunnel & CRM ManagementInterview ProcessInitial Screening CallRecruiter InterviewFinal InterviewOffer & OnboardingApply NowIf you:enjoy building funnels and automation systemsknow how to turn content into leadslove AI-powered workflows and operational efficiencythrive in execution-focused marketing environmentsthis is a strong opportunity to step into a high-impact marketing automation and lead generation role.
Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows.
This is a hands-on execution role focused on:
- content repurposing
- lead generation funnels
- marketing automation
- AI-powered workflows
- Instagram & DM automation
- conversion optimization
You’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency.
If you enjoy combining:
- content
- automation
- AI tools
- funnels
- lead systems
into scalable marketing workflows — this role is built for you.
What You’ll Own
AI Content Engine & Repurposing
- Turn one piece of raw content into 10+ marketing assets using AI tools
- Batch-create 7 days of content across:
- LinkedIn
- Instagram
- Email
- Short-form content platforms
- Use AI tools such as:
- ChatGPT
- HeyGen
- AI writing and editing tools
- Ensure content supports lead generation and funnel performance — not just engagement
- Maintain consistency in messaging, branding, and publishing workflows
Marketing Automation & Lead Systems
- Build and manage:
- lead capture systems
- CRM pipelines
- automation workflows
- Create and optimize:
- email follow-ups
- SMS nurturing sequences
- AI-driven chat flows
- Build automation systems inside:
- Ensure structured tracking and zero lead leakage across funnels and campaigns
Funnel Building & Conversion Optimization
- Build high-converting:
- landing pages
- lead funnels
- booking flows
- Connect funnels directly to scheduling and CRM systems
- Continuously optimize:
- messaging
- structure
- user flow
- conversion performance
- Run ongoing testing and funnel improvements
Instagram & ManyChat Automation
- Build and manage Instagram DM automation systems using:
- Set up:
- keyword triggers
- automated responses
- lead capture flows
- Convert engagement into qualified leads through structured automation systems
Video Content Creation
- Create short-form video content including:
- Reels
- Shorts
- clipped content
- Repurpose long-form content into engaging short-form formats
- Support basic editing using tools such as:
- CapCut
- Descript
- similar editing platforms
System Optimization & Efficiency
- Identify repetitive manual workflows and automate them
- Improve systems to increase output while reducing manual effort
- Run weekly optimizations across:
- funnels
- automations
- content systems
- lead workflows
Paid Ads Support
- Launch and manage basic:
- Facebook lead generation campaigns
- Instagram lead campaigns
- Support scaling paid acquisition once organic systems are optimized
What Makes You a Strong Fit
- You think in systems, funnels, and automation
- You’re execution-focused and move quickly
- You understand how content drives lead generation
- You enjoy improving workflows and removing manual work
- You balance:
- creativity
- performance
- operational efficiency
- You are highly organized and process-driven
Requirements (Must-Have)
Experience
- Proven hands-on experience with:
- GoHighLevel
- funnel building
- CRM workflows
- automation systems
- Strong ManyChat experience:
- Instagram automation
- DM workflows
- lead capture systems
Technical & Marketing Skills
- Daily use of AI tools such as:
- Experience building and managing:
- lead generation funnels
- nurture systems
- booking workflows
- Ability to efficiently batch and schedule multi-platform content
- Experience creating or repurposing short-form video content
- Familiarity with automation tools such as:
Nice to Have
- Experience supporting founders, coaches, or online businesses
- Familiarity with:
- paid social campaigns
- lead generation marketing
- conversion optimization
- Experience scaling inbound lead systems
- Understanding of AI workflow optimization and prompt engineering
Tools & Platforms
- GoHighLevel (GHL)
- ManyChat
- ChatGPT
- HeyGen
- Zapier / Make / n8n
- CapCut / Descript
- Facebook & Instagram Ads
- CRM & funnel platforms
What a Typical Day Looks Like
- Build and optimize lead funnels and automation workflows
- Repurpose content into multi-platform assets
- Create and schedule short-form content
- Improve ManyChat and Instagram DM automations
- Launch and monitor lead generation campaigns
- Optimize funnel conversions and automation performance
- Review lead flow, engagement, and campaign performance
In short:
You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth.
Key Metrics for Success (KPIs)
- Number of qualified leads generated
- Funnel conversion rates
- Booking and opt-in conversion improvements
- Reduction in manual workflows
- Automation reliability and lead tracking accuracy
- Content output consistency and engagement
- Speed and quality of campaign execution
Why This Role Stands Out
- High ownership across content, funnels, and automation
- Work directly with AI-powered marketing systems
- Opportunity to build scalable lead-generation infrastructure
- Exposure to:
- automation
- AI workflows
- CRM systems
- content repurposing
- conversion optimization
- Growth opportunities into:
- Marketing Operations Lead
- Growth Marketing
- Automation Strategy
- Funnel & CRM Management
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- enjoy building funnels and automation systems
- know how to turn content into leads
- love AI-powered workflows and operational efficiency
- thrive in execution-focused marketing environments
this is a strong opportunity to step into a high-impact marketing automation and lead generation role.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
