Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.You’ll work across:HubSpot, Marketo, Pardot, and other automation platformsEmail marketing and nurture campaignsLead scoring and lifecycle automationCRM integration and lead routingAudience segmentation and database managementCampaign analytics and optimizationIf you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.What You’ll OwnMarketing Automation & WorkflowsBuild, launch, and optimize automated marketing workflowsCreate:Lead nurture campaignsDrip sequencesTrigger-based automationsLifecycle workflowsRe-engagement campaignsDevelop and maintain lead scoring modelsTroubleshoot workflow logic, triggers, and automation errorsContinuously improve automation performance and reliabilityEmail Marketing & Campaign ExecutionBuild and execute campaigns using:HubSpotMarketoPardot (Account Engagement)ActiveCampaignKlaviyoCreate and optimize email sequences for different audiences and lifecycle stagesConduct A/B tests across:Subject linesEmail copyCalls-to-action (CTAs)Send strategiesEnsure emails are mobile-responsive, brand-consistent, and conversion-focusedMonitor email deliverability and engagement performanceCRM, Lead Management & Sales AlignmentIntegrate marketing automation platforms with CRMs including:SalesforceHubSpot CRMZoho CRMBuild and maintain accurate lead routing and handoff workflowsEnsure qualified leads reach sales teams quickly and correctlyImprove marketing-to-sales alignment across the funnelTrack campaign influence from initial engagement through opportunity and conversionLead Scoring & Audience SegmentationBuild and optimize lead scoring based on:EngagementBehaviorDemographicsLifecycle stageBuying intentCreate targeted audience segments based on:IndustryPersonaBehaviorEngagementLifecycle stageMaintain clean and organized marketing databasesRemove duplicate, inactive, and outdated recordsAnalytics & ReportingTrack key marketing metrics including:Open ratesClick-through ratesConversion ratesLead-to-opportunity conversionPipeline contributionRevenue impactBuild dashboards and reports using HubSpot, Marketo, Power BI, or TableauAnalyze campaign and workflow performanceProvide actionable recommendations based on performance dataMarketing Operations & OptimizationIdentify opportunities to automate repetitive marketing processesTest new workflows, messaging, and audience strategiesImprove campaign efficiency and scalabilitySupport attribution and revenue reportingMaintain compliance with GDPR, CAN-SPAM, and CCPAStay current with marketing automation trends and platform updatesRequirementsMust-Have Experience2+ years of marketing automation or marketing operations experienceHands-on experience with at least one major marketing automation platform:HubSpotMarketoPardot (Account Engagement)ActiveCampaignExperience building:Automated workflowsLead nurture campaignsEmail campaignsLead scoring modelsAudience segmentsExperience working with CRM systems and lead management workflowsStrong understanding of:Email marketingMarketing operationsCRM workflowsEmail deliverabilityData managementStrong Excel or Google Sheets skillsHigh attention to detail and strong execution skillsStrong written and verbal English communicationAbility to work remotely during U.S. business hoursNice to HaveHubSpot, Marketo, or Pardot certificationsExperience with Salesforce, HubSpot CRM, or Zoho CRMExperience in B2B SaaS, e-commerce, or growth marketingFamiliarity with:Multi-touch attributionRevenue Operations (RevOps)Marketing analyticsFunnel optimizationExperience using Zapier, APIs, or third-party integrationsFamiliarity with Power BI or TableauTools You May UseHubSpotMarketoPardot / Account EngagementActiveCampaignKlaviyoSalesforceHubSpot CRMZoho CRMZapierExcel / Google SheetsPower BI / TableauAPI integrationsWhat Makes You a Strong FitYou think in systems, workflows, and automationYou enjoy building processes that scaleYou understand how marketing automation impacts pipeline and revenueYou’re comfortable working across marketing and sales teamsYou use data to identify what’s working and what needs improvementYou catch workflow and data issues quicklyYou can manage multiple campaigns and automations simultaneouslyYou focus on measurable outcomes, not simply launching campaignsWhat a Typical Day Looks LikeYou might start by reviewing active campaigns, workflow performance, lead routing, and email engagement metrics.From there, you’ll build or optimize nurture sequences, troubleshoot automation issues, update audience segments, review lead scoring, and ensure qualified leads are routed correctly to sales.You’ll also analyze campaign performance, clean CRM data, run A/B tests, update reporting dashboards, and identify opportunities to automate manual processes.In short: you build and optimize the automation infrastructure that turns marketing activity into qualified pipeline and revenue.Key Metrics for SuccessLead-to-opportunity conversion rateMarketing-generated pipelineEmail engagement and conversion ratesWorkflow accuracy and reliabilityLead routing accuracyDatabase cleanliness and segmentation qualityMarketing attribution accuracyAutomation-driven efficiency improvementsRevenue contribution from marketing campaignsWhy This Role Stands OutOwn a function directly connected to pipeline and revenueHands-on exposure to leading marketing automation and CRM platformsBuild scalable systems rather than simply execute individual campaignsWork across marketing, sales, CRM, and analyticsFully remote environment with strong ownershipGrowth opportunities into:Marketing Operations ManagerRevenue Operations (RevOps)CRM & Automation ManagerGrowth MarketingMarketing Operations LeadershipInterview ProcessInitial Screening CallVideo Interview with Pavago RecruiterPractical Marketing Automation / Workflow AssessmentClient InterviewOffer & OnboardingApply NowIf you have hands-on experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms and enjoy building workflows that improve lead nurturing, conversions, and revenue, we’d love to hear from you.Apply today and help build scalable marketing automation systems that drive measurable business growth.Important: Spark Hire Video InterviewAs part of the application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire. This is an important part of our screening process and gives you an opportunity to introduce yourself, highlight your relevant experience, and share why you’re a strong fit for the role.Please complete the Spark Hire interview promptly after receiving the invitation, as applications without a completed video interview may not move forward in the hiring process.#MarketingAutomation #HubSpot #Marketo #Pardot #MarketingOperations #CRM #EmailMarketing #LeadNurturing #RevOps #Salesforce #RemoteJobs
Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.
This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.
You’ll work across:
- HubSpot, Marketo, Pardot, and other automation platforms
- Email marketing and nurture campaigns
- Lead scoring and lifecycle automation
- CRM integration and lead routing
- Audience segmentation and database management
- Campaign analytics and optimization
If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.
What You’ll Own
Marketing Automation & Workflows
- Build, launch, and optimize automated marketing workflows
- Create:
- Lead nurture campaigns
- Drip sequences
- Trigger-based automations
- Lifecycle workflows
- Re-engagement campaigns
- Develop and maintain lead scoring models
- Troubleshoot workflow logic, triggers, and automation errors
- Continuously improve automation performance and reliability
Email Marketing & Campaign Execution
- Build and execute campaigns using:
- HubSpot
- Marketo
- Pardot (Account Engagement)
- ActiveCampaign
- Klaviyo
- Create and optimize email sequences for different audiences and lifecycle stages
- Conduct A/B tests across:
- Subject lines
- Email copy
- Calls-to-action (CTAs)
- Send strategies
- Ensure emails are mobile-responsive, brand-consistent, and conversion-focused
- Monitor email deliverability and engagement performance
CRM, Lead Management & Sales Alignment
- Integrate marketing automation platforms with CRMs including:
- Salesforce
- HubSpot CRM
- Zoho CRM
- Build and maintain accurate lead routing and handoff workflows
- Ensure qualified leads reach sales teams quickly and correctly
- Improve marketing-to-sales alignment across the funnel
- Track campaign influence from initial engagement through opportunity and conversion
Lead Scoring & Audience Segmentation
- Build and optimize lead scoring based on:
- Engagement
- Behavior
- Demographics
- Lifecycle stage
- Buying intent
- Create targeted audience segments based on:
- Industry
- Persona
- Behavior
- Engagement
- Lifecycle stage
- Maintain clean and organized marketing databases
- Remove duplicate, inactive, and outdated records
Analytics & Reporting
- Track key marketing metrics including:
- Open rates
- Click-through rates
- Conversion rates
- Lead-to-opportunity conversion
- Pipeline contribution
- Revenue impact
- Build dashboards and reports using HubSpot, Marketo, Power BI, or Tableau
- Analyze campaign and workflow performance
- Provide actionable recommendations based on performance data
Marketing Operations & Optimization
- Identify opportunities to automate repetitive marketing processes
- Test new workflows, messaging, and audience strategies
- Improve campaign efficiency and scalability
- Support attribution and revenue reporting
- Maintain compliance with GDPR, CAN-SPAM, and CCPA
- Stay current with marketing automation trends and platform updates
Requirements
Must-Have Experience
- 2+ years of marketing automation or marketing operations experience
- Hands-on experience with at least one major marketing automation platform:
- HubSpot
- Marketo
- Pardot (Account Engagement)
- ActiveCampaign
- Experience building:
- Automated workflows
- Lead nurture campaigns
- Email campaigns
- Lead scoring models
- Audience segments
- Experience working with CRM systems and lead management workflows
- Strong understanding of:
- Email marketing
- Marketing operations
- CRM workflows
- Email deliverability
- Data management
- Strong Excel or Google Sheets skills
- High attention to detail and strong execution skills
- Strong written and verbal English communication
- Ability to work remotely during U.S. business hours
Nice to Have
- HubSpot, Marketo, or Pardot certifications
- Experience with Salesforce, HubSpot CRM, or Zoho CRM
- Experience in B2B SaaS, e-commerce, or growth marketing
- Familiarity with:
- Multi-touch attribution
- Revenue Operations (RevOps)
- Marketing analytics
- Funnel optimization
- Experience using Zapier, APIs, or third-party integrations
- Familiarity with Power BI or Tableau
Tools You May Use
- HubSpot
- Marketo
- Pardot / Account Engagement
- ActiveCampaign
- Klaviyo
- Salesforce
- HubSpot CRM
- Zoho CRM
- Zapier
- Excel / Google Sheets
- Power BI / Tableau
- API integrations
What Makes You a Strong Fit
- You think in systems, workflows, and automation
- You enjoy building processes that scale
- You understand how marketing automation impacts pipeline and revenue
- You’re comfortable working across marketing and sales teams
- You use data to identify what’s working and what needs improvement
- You catch workflow and data issues quickly
- You can manage multiple campaigns and automations simultaneously
- You focus on measurable outcomes, not simply launching campaigns
What a Typical Day Looks Like
You might start by reviewing active campaigns, workflow performance, lead routing, and email engagement metrics.
From there, you’ll build or optimize nurture sequences, troubleshoot automation issues, update audience segments, review lead scoring, and ensure qualified leads are routed correctly to sales.
You’ll also analyze campaign performance, clean CRM data, run A/B tests, update reporting dashboards, and identify opportunities to automate manual processes.
In short: you build and optimize the automation infrastructure that turns marketing activity into qualified pipeline and revenue.
Key Metrics for Success
- Lead-to-opportunity conversion rate
- Marketing-generated pipeline
- Email engagement and conversion rates
- Workflow accuracy and reliability
- Lead routing accuracy
- Database cleanliness and segmentation quality
- Marketing attribution accuracy
- Automation-driven efficiency improvements
- Revenue contribution from marketing campaigns
Why This Role Stands Out
- Own a function directly connected to pipeline and revenue
- Hands-on exposure to leading marketing automation and CRM platforms
- Build scalable systems rather than simply execute individual campaigns
- Work across marketing, sales, CRM, and analytics
- Fully remote environment with strong ownership
- Growth opportunities into:
- Marketing Operations Manager
- Revenue Operations (RevOps)
- CRM & Automation Manager
- Growth Marketing
- Marketing Operations Leadership
Interview Process
- Initial Screening Call
- Video Interview with Pavago Recruiter
- Practical Marketing Automation / Workflow Assessment
- Client Interview
- Offer & Onboarding
Apply Now
If you have hands-on experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms and enjoy building workflows that improve lead nurturing, conversions, and revenue, we’d love to hear from you.
Apply today and help build scalable marketing automation systems that drive measurable business growth.
Important: Spark Hire Video Interview
As part of the application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire. This is an important part of our screening process and gives you an opportunity to introduce yourself, highlight your relevant experience, and share why you’re a strong fit for the role.
Please complete the Spark Hire interview promptly after receiving the invitation, as applications without a completed video interview may not move forward in the hiring process.
#MarketingAutomation #HubSpot #Marketo #Pardot #MarketingOperations #CRM #EmailMarketing #LeadNurturing #RevOps #Salesforce #RemoteJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
