Marketing Automation Specialist

Job description

Job Title: Marketing Automation Specialist Department: Sales, Marketing & Product Management Country: United States of America State/Province: Arkansas City: Lowell Full/Part Time: Full time Job Summary: Under routine supervision, this position is responsible for supporting all aspects of marketing automation. The incumbent will analyze data from multiple sources to report on campaign effectiveness and promote utilization of J.B. Hunt's marketing technology stack. The incumbent will create programs and assist with implementing automation campaigns. Job Description: Key Responsibilities: Promote quality assurance and building audiences through reviewing various campaign details and identifying potential issues Compile and analyze data from campaign results from the automation platform to identify areas of opportunity; propose recommendations based off campaign results Support senior team members building the architecture of automated campaigns Analyze data and make recommendations to improve data flow efficiency Contribute to best practices for building campaigns Build programs used within campaigns; assist in building workflows, customer journeys, and implementing automation features Monitor Marketing key performance indicators (KPIs) to evaluate the effectiveness of implemented campaigns Analyze campaign performance metrics using analytics tools to track return-on-investment (ROI), identify trends, and provide actionable insights for campaign optimization Apply knowledge of marketing strategies to monitor consistency in branding and messaging across marketing channels Maintain up-to-date knowledge of marketing automation best practices, emerging technologies, and industry trends to recommend solutions Qualifications: Minimum Qualifications: Bachelor’s degree in marketing, Business, or related field with at least 2 years of experience with marketing automation tools, data analytics, or related field Preferred Qualifications: Experience using Marketing Automation tools Experience with Email Marketing Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.) Experience with Data Management Experience in customer relationship management tools, including reporting and field management Ability to effectively transmit, receive, and accurately interpret ideas through various mediums Ability to work with a variety of individuals and groups in a constructive and collaborative manner Knowledge of approaches and techniques for recognizing, anticipating, and resolving operations or process problems Ability to process information with high levels of accuracy Ability to accurately analyze situations and reach productive decisions based on informed judgment Ability to develop and track challenging goals that support business strategies This position is not eligible for employment-based sponsorship. Compensation: Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time. Benefits: The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually. Education: Bachelors: Business Communications (Required), Bachelors: Marketing (Required) Work Experience: Data Analysis, Marketing Job Opening ID: 00629491 Marketing Automation Specialist (Open) “This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.” J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.