Marketing Automation Specialist

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world. Job Title: Marketing Automation Specialist Location: Mississauga, Canada (Hybrid) Who We Are At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they’ve always been done. What’s in it for you? The People - From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun. The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big! The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies. What We’re Looking For The Marketing Automation Specialist is a hands-on execution role responsible for building, launching, testing, and reporting on marketing automation programs, email campaigns, webinar campaigns, and lead nurture flows. This role supports the Demand Generation team by translating campaign plans into accurate, measurable, and optimized programs across Pardot, Salesforce, webinar platforms, and reporting tools. What You'll Do Marketing Automation Execution Build and maintain automated marketing workflows in Pardot, including nurture programs, free trial follow-up flows, re-engagement campaigns, and lead routing programs. Execute drip campaigns for key prospect actions, including contacts who start but do not complete a free trial flow. Build, test, and launch automated email programs based on audience segmentation, form submissions, campaign engagement, lifecycle stage, and lead status. Set up campaign logic, completion actions, suppression lists, segmentation rules, dynamic lists, and automation rules. QA automation flows before launch to confirm links, forms, routing, tracking, audience logic, and campaign attribution are working as intended. Work with internal stakeholders to turn campaign briefs into executable workflows and campaign assets. Email Campaign Execution Build, test, schedule, and launch email campaigns in Pardot. Set up audience lists, suppression lists, personalization fields, templates, forms, landing pages, and campaign tracking. Coordinate with content, design, digital, and regional marketing teams to support campaign execution. Conduct email QA, including rendering, links, UTM parameters, personalization, sender details, and compliance requirements. Support email calendar management to help balance campaign volume and audience touchpoints. A/B Testing Execution Set up and execute A/B tests for email subject lines, copy, CTAs, templates, landing pages, forms, and campaign flows. Track test results and summarize findings for the broader marketing team. Maintain a test-and-learn approach to improve campaign engagement, conversion rates, and lead quality. Document learnings from past tests to support future campaign decisions. Webinar Intake & Execution Manage webinar intake requests from internal stakeholders and translate requirements into execution plans. Build webinar registration pages, confirmation emails, reminder emails, follow-up emails, and attendee/no-show nurture flows. Coordinate campaign setup across Pardot, Salesforce, and webinar platforms. Support list management, invite sends, registration tracking, attendee tracking, and post-webinar follow-up. Report on webinar performance, including registrations, attendance rate, engagement, leads generated, and influenced pipeline where available. Reporting & Data Analysis Monitor and report on campaign performance, including email engagement, form submissions, conversion rates, webinar performance, lead flow, and campaign attribution. Prepare regular reports for stakeholders with clear insights, trends, and recommendations. Analyze prospect and customer data to identify segmentation opportunities, engagement patterns, and campaign optimization areas. Review campaign performance to identify what is working, what is underperforming, and where improvements can be made. Support data hygiene efforts related to lists, fields, segmentation, campaign attribution, and Salesforce/Pardot alignment. Use reporting tools such as Salesforce, Pardot, Excel, Power BI, and other marketing analytics platforms. Operational Excellence Maintain accurate campaign documentation, naming conventions, QA checklists, and reporting processes. Support compliance with CASL, CAN-SPAM, GDPR, CCPA, and other applicable email marketing requirements. Collaborate with Demand Generation, Content, Design, Web, Product Marketing, and Regional Marketing teams to support campaign execution. Identify process gaps and recommend improvements to campaign intake, execution, QA, reporting, and optimization. Support ongoing improvements to email templates, landing pages, forms, automation logic, and campaign workflows. Complete other duties as assigned. Experience You’ll Bring 1 - 2 years of experience in email marketing, marketing automation, campaign operations, or a related role. Hands-on experience with a marketing automation platform - Pardot experience is a plus. Familiarity with Salesforce or another CRM platform. Experience building or supporting email campaigns, nurture flows, or automated workflows. Comfort working with data - pulling reports, analyzing results, and making practical recommendations. Strong attention to detail, especially when building and QA-ing campaigns. Good organizational skills with the ability to manage multiple requests and deadlines. Clear written and verbal communication skills. Working knowledge of HTML/CSS to create emails, landing pages. Pardot or Salesforce certifications are a plus but not required. Working knowledge of email compliance best practices, including CASL, CAN-SPAM, GDPR, CCPA, and PII handling. Strong understanding of email marketing KPIs including open rate, click-through rate, conversion rate, unsubscribe rate, and bounce rate. Experience setting up or supporting A/B tests for email, landing pages, CTAs, or campaign flows. Intermediate skills in Excel and PowerPoint; familiarity with reporting tools such as Power BI is a plus. Replacement Role - The targeted compensation range for this position typically falls between $65,000 to $70,000 annually. Final compensation is determined by education, experience, and internal equity principles. #LI-SI1 If you want to bring your ideas to life, apply at SOTI today. Use of Artificial Intelligence in Hiring SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only-final hiring decisions are made by people, not automation. For privacy-related questions, please contact . We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at . Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.