Marketing Automations Manager

Job description

Weave is looking for a strategic Marketing Automation Manager to lead the operational engine of our marketing department. In this role, you will act as a seasoned practitioner at the intersection of marketing strategy and technical execution, ensuring our technology stack scales as fast as our business. As a key technical driver within our team culture, you will architect and manage the systems that power our lead lifecycle, database health, and complex nurturing programs. You will join a collaborative, fast-paced environment where your work directly impacts pipeline growth and executive visibility. • This position will be: remote in Mexico • Reports to: Marketing Director What You Will Own - Salesforce Marketing Cloud (SFMC) Administration: Serve as the primary architect and administrator for SFMC, managing automation studio workflows, Journey Builder sequences, and data extensions. - Salesforce Core Alignment: Manage the integration between Marketing Cloud and Salesforce CRM to ensure seamless data flow, lead routing, and campaign attribution. - Lead Management & Lifecycle: Own the end-to-end lead management process, including lead scoring models, status mapping, and automated routing to the Sales team. - Database Segmentation: Develop and maintain a rigorous database segmentation strategy to enable personalized communications for prospective leads and existing healthcare providers. - Performance & Data Integrity: Monitor system health and data cleanliness, ensuring marketing activities are accurately tracked and reported for leadership visibility. - Cross-Functional Collaboration: Partner with Demand Generation, Sales Operations, and Data teams to align technical workflows with broader business objectives and product launches. - Team Member Training: Train and enable internal team members with the knowledge and skills they need to build journeys and email campaigns in Salesforce Marketing Cloud. What You Will Need to Accomplish the Job - 7+ Years of Marketing Operations Experience: A proven track record of managing enterprise-grade marketing technology stacks in a B2B SaaS environment. - Salesforce Marketing Cloud Expertise: Strong technical experience with SFMC (Email Studio, Journey Builder, Automation Studio). SFMC certifications are highly preferred. - Salesforce CRM Skills: Advanced proficiency in Salesforce CRM, including a solid understanding of objects, flows, and reporting workflows. - Foundational MarTech Coding Skills: Proficient in writing SQL for database segmentation and data manipulation, alongside hands-on experience using HTML and CSS to customize dynamic email layouts and resolve rendering issues across email clients. - Lead Management Experience: Experience building and optimizing lead lifecycles, from initial digital capture to sales hand-off. - Data Evaluation Skills: Ability to translate complex platform data into written insights and clear operational improvements. What Will Make Us Love You - Hands-on experience with Salesforce Cloud Next and Data 360. - A collaborative problem-solver who enjoys teaching technical tools to non-technical teammates. - A proactive mindset with a passion for building clean, scalable processes from scratch. Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws. At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page. Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know. Beware of recruitment fraud. All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.