Marketing Business Analyst

Company Overview

At Zuora, we do Modern Business. We’re helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It’s an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world’s most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.

The Team & Role

We are seeking an AI-native Marketing Business Analyst to serve as a strategic partner to Marketing Executive Leadership. This role will transform complex demand, marketing, customer, and revenue data into actionable insights that drive investment decisions, optimize performance, and elevate executive decision-making.

The ideal candidate combines deep analytical expertise, advanced SQL skills, modern AI workflows, and exceptional business acumen. They are comfortable moving between detailed data analysis and executive-level storytelling, helping leaders understand not just what happened, but why it happened and what actions to take next.

This is a hybrid position, so you'll work both remotely and in the office.

Marketing Analytics & Performance Optimization

• Analyze campaign, digital, event, ABM, product marketing, customer marketing, and demand generation performance.
• Write complex SQL queries to extract, transform, and analyze data across multiple systems.
• Build attribution, funnel, and conversion analyses that drive marketing investment decisions.
• Partner with marketing leaders to define success metrics and optimize program performance.
• Maintain reusable definitions in markdown-based documentation and other shared knowledge assets to support team enablement and skill-building.
• Conduct ad hoc analyses to answer critical business questions and support strategic initiatives.
• Partner with data engineering, RevOps, and business systems teams to ensure data quality and governance.
• Validate data accuracy and maintain trust in executive reporting.

Executive Measurement & Strategic Insights

• Design and maintain executive-level marketing performance frameworks, dashboards, and reporting.
• Develop KPIs and measurement methodologies that connect marketing activities to pipeline, revenue, customer growth, and business outcomes.
• Translate complex analyses into clear narratives and recommendations for executive audiences.
• Support quarterly business reviews, board reporting, annual planning, and strategic decision-making.
• Identify emerging trends, risks, and opportunities through proactive analysis.

AI-Native Analytics & Automation

• Own the marketing semantic layer, including KPI definitions, business logic, data dictionaries, AI-ready documentation, and reusable measurement frameworks that ensure consistency across reporting, dashboards, AI agents, and executive communications.
• Leverage AI tools and modern analytics platforms to accelerate insight generation and improve productivity.
• Design AI-powered workflows for reporting, forecasting, anomaly detection, data enrichment, and executive brief creation.
• Champion AI-first approaches to analytics, reporting, and business intelligence.

Your experience

Required

• 5+ years of experience in marketing analytics, business analytics, revenue operations, or related analytical roles.
• Expert-level SQL skills with the ability to work across large, complex datasets.
• Experience building executive-facing dashboards, scorecards, and measurement frameworks.
• Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution, and revenue measurement.
• Demonstrated ability to influence decision-making through data-driven storytelling.
• Experience using AI tools and technologies to improve analytical workflows and business outcomes.
• Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma, or similar.
• Excellent communication skills with the ability to present to executive leadership.

Preferred

• Experience in SaaS, subscription, or recurring revenue business models.
• Familiarity with marketing automation, CRM, and customer data platforms.
• Experience with forecasting, predictive analytics, and statistical modeling.
• Knowledge of Python, dbt, or modern data stack technologies.
• Experience supporting CMO, CRO, or executive leadership teams.

#ZEOLife at Zuora

As an industry pioneer, our work is constantly evolving and challenging us in new ways that require us to think differently, iterate often and learn constantly—it’s exciting. Our people, whom we refer to as “ZEOs" are empowered to take on a mindset of ownership and make a bigger impact here. Our teams collaborate deeply, exchange different ideas openly and together we’re making what’s next possible for our customers, community and the world.

As part of our commitment to building an inclusive, high-performance culture where ZEOs feel inspired, connected and valued, we support ZEOs with:

• Competitive compensation, variable bonus and performance reward opportunities, and retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays, “wellness” days and company wide end of year break
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing

Specific benefits offerings may vary by country and can be viewed in more detail during your interview process.

Location & Work Arrangements

Organizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility — flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.

Our Commitment to an Inclusive Workplace

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.