Marketing Business Analyst (Costa Rica)

Job description

### About Zuora At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue. We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation. ### The Opportunity We are seeking an AI-native Marketing Business Analyst to serve as a strategic partner to Marketing Executive Leadership. This role will transform complex demand, marketing, customer, and revenue data into actionable insights that drive investment decisions, optimize performance, and elevate executive decision-making. #### **Marketing Analytics & Performance Optimization** - Analyze campaign, digital, event, ABM, product marketing, customer marketing, and demand generation performance. - Write complex SQL queries to extract, transform, and analyze data across multiple systems. - Build attribution, funnel, and conversion analyses that drive marketing investment decisions. - Partner with marketing leaders to define success metrics and optimize program performance. - Maintain reusable definitions in markdown-based documentation and other shared knowledge assets to support team enablement and skill-building. - Conduct ad hoc analyses to answer critical business questions and support strategic initiatives. - Partner with data engineering, RevOps, and business systems teams to ensure data quality and governance. - Validate data accuracy and maintain trust in executive reporting. #### **Executive Measurement & Strategic Insights** - Design and maintain executive-level marketing performance frameworks, dashboards, and reporting. - Develop KPIs and measurement methodologies that connect marketing activities to pipeline, revenue, customer growth, and business outcomes. - Translate complex analyses into clear narratives and recommendations for executive audiences. - Support quarterly business reviews, board reporting, annual planning, and strategic decision-making. - Identify emerging trends, risks, and opportunities through proactive analysis. #### **AI-Native Analytics & Automation** - Own the marketing semantic layer, including KPI definitions, business logic, data dictionaries, AI-ready documentation, and reusable measurement frameworks that ensure consistency across reporting, dashboards, AI agents, and executive communications. - Leverage AI tools and modern analytics platforms to accelerate insight generation and improve productivity. - Design AI-powered workflows for reporting, forecasting, anomaly detection, data enrichment, and executive brief creation. - Champion AI-first approaches to analytics, reporting, and business intelligence. ### ### About You #### Required - 5+ years of experience in marketing analytics, business analytics, revenue operations, or related analytical roles. - Expert-level SQL skills with the ability to work across large, complex datasets. - Experience building executive-facing dashboards, scorecards, and measurement frameworks. - Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution, and revenue measurement. - Demonstrated ability to influence decision-making through data-driven storytelling. - Experience using AI tools and technologies to improve analytical workflows and business outcomes. - Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma, or similar. - Excellent communication skills with the ability to present to executive leadership. #### **Preferred** - Experience in SaaS, subscription, or recurring revenue business models. - Familiarity with marketing automation, CRM, and customer data platforms. - Experience with forecasting, predictive analytics, and statistical modeling. - Knowledge of Python, dbt, or modern data stack technologies. - Experience supporting CMO, CRO, or executive leadership teams. ### ### About the Team The ideal candidate combines deep analytical expertise, advanced SQL skills, modern AI workflows, and exceptional business acumen. You will be working closely with Marketing Executive Leadership, moving fluidly between detailed data analysis and executive-level storytelling. The team values data-driven decision-making and partners across data engineering, RevOps, and business systems to maintain high-quality analytics and ensure insights translate into strategic action. ### Benefits Zuora offers a comprehensive total rewards package designed to support ZEOs’ wellbeing, growth, and flexibility. While specific offerings may vary by country, we typically provide: - Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs - Medical, dental, and vision insurance - Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break - Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy) - Learning & development stipend to support ongoing growth - Opportunities to volunteer and give back, including charitable donation matching where available - Mental wellbeing resources and support *\*Benefits may vary by location; details will be shared during the interview process* #ZEOLife at Zuora ZEOs (our employees) are empowered to take ownership, challenge the status quo, and make a real impact. We: - Collaborate deeply across teams and regions - Learn constantly and iterate often - Build an inclusive, high-performance culture where people feel inspired, connected, and valued #### Our Commitment to an Inclusive Workplace Think, be and do you. At Zuora, different perspectives, experiences, and contributions matter — everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all. We do not discriminate on the basis of, and consider individuals seeking employment with Zuora without regard to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to [**assistance@zuora.com**](mailto:assistance@zuora.com) (or local equivalent, where applicable).