Marketing Campaign & Performance Manager

Job description

What You Can Expect : Campaign Execution & Project Management (APAC, Central East Asia and MEA) Execute regional and country-level campaigns aligned with the regions' marketing strategy. Lead end-to-end project management across online and offline channels in collaboration with Sales, Social Media, Go-to-Market and Product teams. Select and manage the most effective channels based on regional requirements. Adapt global guidelines and processes for local relevance while maintaining brand consistency. Digital Campaigns Plan and execute digital campaigns (e.g., paid ads, webinars, email, newsletters) across regions. Coordinate with Group Performance to share and keep them aware of campaigns running across regions. Track performance, lead quality, and budget spend, measure ROI, and optimize strategies in coordination with the Sales and CRM teams Manage relationships with regional and local digital media agencies. Work with the Group Digital Marketing and Product teams to create email content for regional newsletters, while ensuring alignment with Group’s guidelines. Deliver regular Campaign reports to key stakeholders & Management. Monitor and analyze competitor activities to identify market trends and opportunities. Offline Campaigns & Events Plan and deliver offline campaigns across regions. Support country-level events, such as trade shows, chamber of commerce gatherings, and Rhenus customer events. Monitor and optimize the performance of offline activities including lead generation, ROI measurement and lead status follow-up with Sales. Collaborate with the Global PR team on media opportunities across regions. SEO and Digital Marketing Support: Monitor, optimize and update content on country website across regions based on requests and changes in the region / country Coordinate with Group Digital Marketing team to track SEO, keyword ranking and other metrics Support creation of landing pages for marketing campaigns Use analytics tools to track and measure SEO for regions' websites What You Bring: Bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred. Minimum 3 years of experience in campaign and performance management at local or regional levels, including paid digital advertising. In-depth knowledge of digital marketing channels and tools. Professional-level proficiency in English, both written and verbal. Familiarity with the APAC market, including China, is highly preferred. Proven ability to deliver high-quality campaigns and optimize performance. Experience with Microsoft Dynamics CRM and Looker Studio is a plus Strong attention to detail with a focus on performance metrics and efficiency. Demonstrated success in building cross-functional relationships.