Marketing Campaign Specialist

Job description

The Opportunity As a DTC Marketing Campaign Specialist, you'll develop and execute integrated marketing initiatives that drive member acquisition, engagement, and retention for GolfPass. You'll help shape campaigns across the customer lifecycle, translating business priorities, audience insights, and performance data into compelling marketing programs that connect golfers with the full value of their GolfPass membership. Working closely with partners across Marketing, Creative, CRM, Analytics, Content, Product, and Production, you'll bring campaigns to life across channels while continually identifying opportunities to improve performance and strengthen the member experience. Why This Role Matters This role plays an important part in growing the GolfPass membership business and building deeper, longer-lasting relationships with our members. By developing campaigns that attract new members, encourage existing members to engage with GolfPass content and benefits, and reinforce the ongoing value of membership, you'll directly influence both growth and retention. Your work will help ensure we're delivering the right message, content, and experience to golfers at the right moments throughout their relationship with GolfPass. Work Environment This position is designated as hybrid and is based in our Orlando, Florida office. Team members generally work from the office a minimum of three days per week, with flexibility to collaborate virtually on other days. What You'll Do Develop go-to-market and lifecycle marketing plans for GolfPass initiatives spanning acquisition, onboarding, engagement, content, retention, and win-back, including campaign strategy, KPIs, audience targeting, messaging, creative direction, channel mix, and measurement approach. Create and manage campaign and creative briefs, partnering with Creative, CRM, Content, Product, and other teams to develop messaging and assets that align with the GolfPass brand, resonate with golfers, and support business objectives. Develop campaigns that promote GolfPass content, benefits, and experiences, helping members discover more of what GolfPass has to offer and encouraging deeper, more frequent engagement. Manage integrated campaign execution across channels, coordinating stakeholders, deliverables, and timelines to ensure initiatives launch accurately, on time, and in alignment with broader marketing and business priorities. Monitor campaign and member performance and use data to identify opportunities to improve acquisition, conversion, engagement, content consumption, retention, and overall marketing effectiveness. Develop and execute A/B tests across messaging, creative, landing pages, offers, content promotion, and audience strategies to improve campaign performance and the customer experience. Partner with Analytics to establish campaign measurement plans, evaluate results, and develop campaign wrap-up reports that clearly communicate performance, insights, learnings, and recommended next steps. Maintain integrated marketing and communications calendars, aligning campaigns with content priorities, product initiatives, promotional moments, and key points in the member lifecycle. Identify consumer, member, content, campaign, and channel trends and translate insights into actionable recommendations that improve marketing effectiveness and the GolfPass member experience. Partner across the GolfPass organization to identify new opportunities to grow membership, deepen engagement, increase awareness and consumption of GolfPass content and benefits, reduce churn, and strengthen the overall value proposition of GolfPass. Support the creation and optimization of short-form video clips and promotional content, including basic video editing, clipping, formatting, and versioning for use across marketing, CRM, social, and other digital channels. What You Bring Bachelor's degree in Marketing, Business, Communications, or a related field. Three or more years of experience in marketing, campaign management, CRM/lifecycle marketing, growth marketing, content marketing, or a related role. Experience developing and executing integrated marketing campaigns across multiple stages of the customer lifecycle, including acquisition, engagement, and retention. Strong analytical skills with the ability to interpret campaign and customer data, identify trends, and translate findings into actionable marketing recommendations. Experience working with Excel and/or Google Sheets to analyze marketing and campaign data. Strong project management and organizational skills with exceptional attention to detail and the ability to manage multiple campaigns, stakeholders, deadlines, and priorities simultaneously. Strong written and verbal communication skills, including the ability to develop clear marketing briefs and communicate campaign results, insights, and recommendations to cross-functional partners. Preferred Qualifications Experience with subscription, membership, direct-to-consumer, or digital content businesses. Experience with CRM, marketing automation, analytics, content management, or testing platforms. Experience developing or supporting lifecycle marketing programs focused on onboarding, engagement, retention, churn reduction, or win-back. Familiarity with A/B testing and using experimentation to improve messaging, creative, offers, landing pages, or audience strategies. Experience partnering with Content or Production teams to market digital video, editorial, instructional, entertainment, or other consumer content. Interest in golf, sports, digital media, consumer subscriptions, and evolving customer engagement strategies. Hands-on experience with basic video editing and content creation, including editing or repurposing long-form video into short-form clips for marketing, social, CRM, or other digital channels. How We Do It Successful candidates will demonstrate the behaviors that define how we work at Versant: Trust by delivering accurate, high-quality work, using data thoughtfully, and following through on commitments. Teamwork by partnering effectively across Marketing, Creative, CRM, Analytics, Content, Product, and Production teams. Transparency by communicating clearly, proactively sharing performance and learnings, and supporting open collaboration. Agility by adapting quickly to changing business priorities, campaign performance, and customer needs while maintaining execution excellence. Entrepreneurial Spirit by identifying new opportunities to improve campaigns, deepen member engagement, strengthen retention, and contribute ideas that support the growth of GolfPass. Why You'll Love It Here At Versant, you'll help shape the future of some of the world's most recognizable entertainment and sports brands while working alongside collaborative, passionate teams focused on delivering exceptional consumer experiences. Within GolfPass, you'll have the opportunity to work across the full customer lifecycle - from attracting and converting new members to helping existing members discover great content, engage more deeply with their benefits, and see continued value in their membership. You'll collaborate across marketing disciplines, experiment with new approaches, and see the measurable impact of your work on both customer experience and business performance. This role offers a hybrid work environment based in Orlando, Florida, providing the flexibility to balance in-office collaboration with virtual work. As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to . VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means. VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.