Marketing Communications Manager

Job description

About Nexperia Nexperia is a leading manufacturer of essential semiconductors — components that are indispensable in virtually every electronic design worldwide. Our products are recognized as the benchmark for efficiency, size, power consumption and performance. Headquartered in Nijmegen, the Netherlands, and with more than 100 billion products shipped annually and thousands of employees across Asia, Europe and the United States, Nexperia is a successful and ambitious organization with exciting plans for the future. To achieve these ambitions, we rely on exceptional people — and we hope you will be one of them. About the role As a Marketing Communications Manager , you will act as a strategic communications partner to our Business Groups and key stakeholders. You will translate business priorities, product strategies and market opportunities into integrated campaigns, high ‑ quality content and impactful communication initiatives across multiple channels. You will lead end ‑ to ‑ end campaign execution — from planning and messaging development to delivery, measurement and continuous optimization. Working closely with Product Management, Marketing, Applications, Regional Marketing Managers and Senior MarCom colleagues, you will ensure that communication activities are aligned, audience ‑ focused and contribute directly to commercial success. In this role, you will be recognized as a subject matter expert within your Business Group or site. You will advise stakeholders on messaging, content strategy, channel selection and campaign effectiveness, while leveraging AI ‑ enabled communication tools and data ‑ driven insights to enhance efficiency and engagement. Alongside managing your own portfolio of projects, you will support junior team members through coaching, knowledge sharing and best ‑ practice guidance. What you will do Lead integrated marketing communication campaigns from planning through execution. Develop compelling content tailored to multiple audiences and channels. Drive strategic event planning and execution. Serve as the primary communications interface for designated Business Groups. Define campaign objectives, messaging, tactics and measurement frameworks. Analyze campaign and channel performance and provide actionable recommendations. Manage communication plans for product introductions and strategic initiatives. Apply AI ‑ enabled tools to enhance content creation and audience engagement. Ensure consistent and compelling messaging across all touchpoints. What success looks like Integrated campaigns delivered on time, within scope and achieving defined objectives. Content that is engaging, audience ‑ focused and aligned with business priorities. Stakeholders view Marketing Communications as a trusted strategic partner. Campaign performance is measured effectively, with insights driving continuous improvement. Business Groups receive proactive communications support that enables product and commercial success. Messaging remains consistent and compelling across channels and audiences. New technologies, including AI ‑ enabled communication tools, are leveraged to improve effectiveness and efficiency. What you will need A Bachelor’s or Master’s degree in Marketing, Communications, Business Administration or equivalent experience. Minimum of 5 years of experience in Marketing Communications within an international B2B environment, preferably in technology or semiconductors. Advanced copywriting and communication expertise. Experience with integrated campaign management. Familiarity with AI ‑ enabled communication tools. Understanding of semiconductor markets and Nexperia products (or willingness to learn). Strong audience and persona development capabilities. Expertise in content strategy and content creation. A critical and creative approach to problem ‑ solving. Strong analytical skills and the ability to translate insights into action. Business orientation and the ability to align communication with commercial priorities. A focus on delivering measurable results in a fast ‑ paced environment. About the team Join a fast ‑ paced Marketing Communications team that shapes how our business is seen and experienced. We combine creativity, insight and strategic thinking to deliver impactful campaigns, strengthen our reputation and support business success across multiple channels and audiences. Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark. D&I Statement As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested. In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.