Marketing Communications Manager

Job description

About Customs Support Group Customs Support Group (CSG) is Europe’s leading independent customs services provider. Founded in 1964, we operate in 14 European countries with 100+ offices and a team of 1,700+ customs professionals . We help companies move goods across borders smoothly and compliantly, taking the pressure out of customs. What we do: We support more than 60,000 clients and process over 20 million declaration lines each year . From day-to-day customs declarations to compliance, duty optimization and trade advice, we make cross-border trade easier and more predictable. How we work: We combine local customs expertise with modern digital tools to handle large volumes accurately and at speed. Our technology helps teams work smarter, reduces manual effort, and improves turnaround times. Why it matters: Customs regulations are becoming increasingly complex, while geopolitical developments continue to reshape international trade and supply chains. Delays, compliance risks, and unclear regulations can have a significant impact on businesses. CSG helps clients stay compliant, reduce risk, and keep their supply chains moving. Why Join Us At CSG, you will be part of a growing international organization that is transforming how customs services are delivered across Europe. You will: Take ownership of marketing communications activities for Poland and contribute to initiatives across the wider CEE region. Work closely with local commercial leadership as well as an international Group Marketing team. Translate global strategies into relevant, high-impact local campaigns. Partner directly with Sales to drive lead generation and support commercial growth. Build brand awareness and strengthen CSG’s position in an increasingly important area of international trade. Work across a broad marketing scope, from digital campaigns and content to PR, events, employer branding, and sales enablement. Have the autonomy to shape local marketing activities while benefiting from the expertise, tools, and support of an international organization. This is an opportunity for an experienced, hands-on marketer to combine strategic thinking with execution and have a visible impact on the growth of CSG in Poland and the CEE region. Purpose of the Position As Marketing Communications Manager, Poland (CEE), you will be responsible for the strategic support and hands-on execution of marketing and business development activities across Poland and the wider CEE region. This is an all-round marketing role. You will translate Group marketing strategy and messaging into relevant local campaigns, content, communications, and commercial initiatives that build brand awareness, generate leads, strengthen customer engagement, and support employer branding. You will work closely with CEE Management, Sales, local operations, and the Group Marketing team, acting as the connection between our international strategy and regional market needs. The role combines strategy with execution. You will not only develop plans, but also take ownership of delivering them, from creating content and launching campaigns to coordinating events, supporting Sales, working with external agencies, and measuring results. With dual reporting to the Country Commercial Director and Group Marketing Director, you will have the opportunity to influence both local commercial priorities and wider Group marketing initiatives. Main Responsibilities Marketing Strategy & Campaigns Plan and execute marketing initiatives that support business growth, customer engagement, brand awareness, and sales targets in Poland and the CEE region. Translate and adapt Group-level marketing strategy, messaging, content, and brand assets into relevant local campaigns. Develop and execute integrated marketing campaigns across email, digital advertising, marketing automation, content, and other relevant channels. Partner closely with Sales to develop targeted campaigns and outreach activities that generate and nurture commercial leads. Provide market research, competitor insights, and customer intelligence to support commercial decision-making. Manage the local marketing budget and ensure resources are allocated effectively against business priorities. Monitor campaign effectiveness and use performance insights to continuously improve marketing activities. Sales Enablement Develop high-quality localized sales materials, including presentations, brochures, flyers, case studies, customer success stories, and other commercial assets. Support Sales with campaign messaging, visuals, content, and tools aligned with commercial objectives. Develop digital lead-generation initiatives and ensure effective cooperation between Marketing and Sales throughout the lead funnel. Help translate complex customs, trade, and logistics topics into clear and compelling customer-facing messages. Digital & Content Marketing Manage and continuously improve local website content, including Polish translations, local market updates, and original content creation. Create engaging blog articles, case studies, landing pages, newsletters, and SEO-driven content relevant to Polish and CEE audiences. Own the planning, development, and execution of regular customer newsletters. Support SEO and digital visibility initiatives to strengthen CSG’s online presence and attract relevant audiences. Use marketing automation, analytics, CRM, and digital marketing tools to improve targeting, engagement, and campaign effectiveness. Communications & Public Relations Manage local internal communications, including company updates, town halls, events, and intranet content. Support employer branding initiatives and help strengthen employee engagement and the visibility of CSG as an employer. Coordinate external communications, including newsletters, blogs, customer stories, and other content tailored to the CEE market. Coordinate PR activities together with the local external agency. Ensure consistent messaging and brand positioning across Group Marketing, local operations, commercial teams, employees, customers, and external audiences. Event Management Plan, coordinate, and execute local marketing events, exhibitions, conferences, and customer workshops. Manage webinars from end to end, including topic and content preparation, speaker coordination, promotion, delivery, and post-event follow-up. Coordinate event logistics, budgets, marketing assets, communications, and campaign integration. Work closely with Sales to ensure events contribute to customer engagement, lead generation, and measurable commercial outcomes. Track event performance and identify opportunities to continuously improve return on investment. What to Expect A broad marketing role with genuine ownership. You will be involved in both strategy and hands-on execution. A high degree of autonomy to shape how CSG communicates and markets its services in Poland, while working within an international Group framework. Direct collaboration with senior commercial and marketing stakeholders at both country and Group level. A fast-moving B2B environment where market developments, regulations, technology, and customer expectations continue to evolve. A role closely connected to commercial outcomes, with marketing playing an important part in lead generation and business growth. International exposure and regular collaboration with colleagues across CSG’s European organization. Visible impact. Your work will directly influence our brand, customer engagement, commercial pipeline, and employer positioning across Poland and CEE. Job Requirements Bachelor’s degree or higher in Marketing, Communications, Business Administration, or a related field. 5+ years of professional marketing experience , preferably within a B2B environment. Fluent Polish and English , both written and spoken. Excellent communication and copywriting skills, with the ability to create compelling content in both Polish and English. Hands-on experience with digital marketing, lead-generation campaigns, and marketing automation. Experience working with HubSpot and/or other CRM and marketing automation platforms . Knowledge of Google Analytics, SEO principles, website CMS platforms , and other relevant marketing tools. Strong PowerPoint skills and familiarity with design or content creation tools. Demonstrated experience in planning and executing events, webinars, exhibitions, or customer-facing activities. Strong project management skills with the ability to manage multiple initiatives and priorities simultaneously. Excellent stakeholder management skills and the confidence to collaborate with Sales, senior leadership, Group functions, agencies, and other internal and external partners. A commercial mindset with a strong understanding of how marketing activities can support lead generation, customer engagement, and business growth. A proactive, hands-on approach. You are comfortable moving between developing a strategy and personally executing the activities required to deliver it. Strong organizational skills, attention to detail, and the ability to work independently. Experience within logistics, supply chain, international trade, customs, or a related B2B sector would be considered a strong advantage. Comfortable working in an international and multicultural environment. What We Offer A competitive compensation package. A high-impact role within a growing international organization operating at the heart of European trade and supply chains. The autonomy to shape regional marketing activities while benefiting from the support and expertise of an international Group Marketing team. The opportunity to work closely with senior commercial and marketing leadership. Career development opportunities within a leading European customs organization. International exposure and collaboration with colleagues and stakeholders across multiple European markets. The opportunity to work across the full marketing mix, from strategy and digital campaigns to content, communications, PR, events, and sales enablement. A collaborative environment where your ideas, initiative, and commercial impact will be visible. Ongoing learning and professional development opportunities.