Marketing & Communications Manager, Asia

Job description

Overview We’re looking for a Marketing and Communications Manager, based in Hong Kong, to tell the story of 10 Design in the Asia. Working alongside the Global Director of Marketing and Communications and regional leadership, this role will focus on enhancing and solidifying 10 Design’s reputation in the industry, and driving growth in the region, through a strategic marketing plan. Key Responsibilities Regional communications strategy Shape the Asia-focused communications strategy. Work closely with the Global Director of Marketing and Communications to develop and execute communications strategies for the Asia (China and APAC) audience. Coordinate with leadership, internal design teams and various external agencies, to identify key story angles to engage media in the regional and ensure a constant and positive flow of stories and news. Measure and analyse the ROI and KPIs of all marketing campaigns and digital performance metrics. Strategise, implement, and manage editorial calendar. Manage the approval process with clients and project teams. Build and nurture relationships with clients’ marketing/comms teams, journalists/editors, and collaborators to secure collaborative campaigns, and brand-building opportunities. Work alongside global marcomm team to craft and implement regional external newsletter strategy. Managing content, distribution, and contacts database. Internal communications – newsletters/regular updates to the team. Content development/thought leadership Lead creation of press materials (design backgrounders, press releases, pitches, case studies, fact sheets, talking points, messaging). Coordinate with leadership and design teams to identify media worthy content. Work with design teams to identify and create a series of thought leadership papers/articles to position the firm as thought leaders in the industry. Craft compelling content (written and visual) that engages our target audience and enhances our brand presence. Writing and proofing copy for a range of social and marketing platforms/materials to align with the company voice, including websites, blogposts, social media, emails, and brochures. Collaborate with global team to develop and adapt materials for the region. Collateral Lead on the creation of high-quality, local marketing assets – brochures, bios, case study decks, etc. Ensure all collateral maintains brand voice and visual consistency, while continuously monitoring performance. Digital Strategise the firm’s digital content for the Asia, alongside the wider marketing team, devising innovative and exciting ways to help grow our audiences, especially in new markets. Manage and deliver the day-to-day calendar of regional activity across all central social media platforms, aligned to the wider global marketing plans. Create a monthly content calendar, utilizing key social days and project milestones. Creation of regular reports to demonstrate platform growth, ROI, and alignment with overall messaging. Leverage analytics to refine strategy and maximise impact. Compose and review digital content across the firm’s social media channels and website, working alongside global marketing team. Collaborate with senor leadership in the region to optimize and amplify their social presence. Help execute website strategies, including updating, editing and proofing new website content. ​​​​​​​ Photography Coordinate with project teams to understand construction programmes periodically. Plan and budget for photography and videography of projects accordingly (construction milestones and full completion). Coordinate with clients for approval. Coordinate with leadership and design teams for briefs. ​​​​​​​ Awards/rankings/surveys Manage and act as the primary point of contact for all award/ranking/survey submissions in the region. Positioning and targeting key rankings such as ’40 under 40’, top women in business, etc. Manage the awards list and identify any appropriate awards to submit annually, in line with global marketing budget. Coordinate with design principals and global marketing team on submissions. Work on nomination submissions, accordingly, working alongside graphics team on visuals. ​​​​​​​ Events/conferences Identify high-level speaking opportunities for leadership team. Manage and measure engagement. Identifying, planning and executing key regional/local events, within the marketing budget. ​​​​​​​ Relationship management Growing and maintaining the media contacts in the region. Update marketing team on new content developed (project progress and award results). Coordinate with project teams on new/ updated project content. Obtain approvals from design principals on media content. Obtain approvals from clients on media content. ​​​​​​​​​​​​​​ Crisis management Manage events and ensure appropriate actions are carried out based on the current impacts of the event, as well as potential risks and impacts. Education and Training Degree in a related field: Communications, Marketing, Business, Journalism, etc. Experience in editorial writing and research. Proficient with Microsoft Office packages and Creative Suite software. Experience 5+ years’ experience in a similar role, within the Architecture, Interior Design or related industry is preferred. Strong knowledge of the Asia media landscape. Expert on regional social media channels – both Global: Instagram, Linkedin etc. and Chinese: WeChat, Xiaohongshu (RED / Little Red Book), Douyin, etc. A strategic thinker with excellent written and verbal communication skills. You’re proactive, collaborative, and nimble. You keep up to date with trends/industry developments and can translate them into opportunities for 10 Design. In-depth knowledge of demand generation marketing with experience leading digital marketing, performance marketing, media planning, product marketing, PR, and campaigns teams (high growth/quality revenue generating pipeline). Good graphic eye. Fluent written and spoken English required; Mandarin proficiency preferred. AI-proficient, with hands-on experience leveraging AI tools to enhance marketing campaigns, content creation, graphics, social media engagement, and operational efficiency. Personal qualities The ideal candidate will fit the below: Excellent written and verbal communication skills. Ability to communicate professionally across all levels, both internally and externally. Nimble and willing to work in flexible and dynamics environment. A team player with a proactive, energetic attitude. Must be tenacious, resourceful, and assertive. Passion for great storytelling and the ability to communicate messages in a compelling way. Location/travel The role will be office based in Hong Kong. Occasional travel may be required. 10 Design (part of Egis' Architecture Line) is a global architecture practice built out of collaboration, imagination, and agility. Our 400 architects and designers work across nine studios in strategic locations across the world – London, Hong Kong, San Francisco, Dallas, Dubai, Edinburgh, Miami, Shenzhen, and Singapore. We bring together international reach with local nuance, designing and delivering projects at all scales and complexities. Our varied and innovative portfolio covers a broad range of sectors – mixed-use, hospitality & wellness, retail, civic & cultural, commercial, education & sciences, master planning & urban design, residential – and increasingly combines uses, drawing from our world bank of expertise. In this work, we see the opportunity for architecture to become instrumental in unlocking the planet’s most pressing environmental, social and commercial challenges.