Marketing & Content Assistant

Job description

Are you a creative, organised marketer who loves bringing brands to life? Do you enjoy creating engaging content, building email campaigns, and helping early-stage businesses grow? We're looking for a **Marketing & Content Assistant** to join an exciting, fast-growing consumer health startup. Working directly with the Founder, you'll play a key role in executing the brand's marketing strategy, creating content, and helping build a business from the ground up. This is an excellent opportunity for someone who enjoys taking ownership, working independently, and contributing ideas while supporting a founder focused on strategy and product development. **About the Role** You'll primarily support our client with a pre-launch wellness brand focused on post-event recovery, while also providing occasional marketing support to a second health-tech brand. The Founder will provide the overall marketing direction and messaging—you'll be responsible for transforming those ideas into polished, customer-ready content and campaigns. The role is initially **20 hours per week,** with the opportunity to increase to full-time as the business continues to grow. **Key Responsibilities** **Social Media Marketing**● Edit founder-recorded TikTok videos into engaging short-form content for TikTok and Instagram Reels. ● Create visually appealing Instagram carousel posts and static graphics in Canva. ● Develop and maintain the monthly social media content calendar. ● Schedule and publish social media content. ● Ensure all content is aligned with the brand's tone, style, and visual identity. **Email Marketing**● Design and build email campaigns and automated customer journeys, including: ○ Welcome series ○ Abandoned cart flows ○ Promotional campaigns ● Create email designs in line with the brand identity. ● Translate marketing briefs and inspiration into high-converting email campaigns. **Content Marketing**● Assist with drafting blog content for the Offdays brand. ● Format and publish blogs within Shopify. ● Source, resize, and optimise blog imagery to match brand templates. ● Support content production for a second health-tech business by sourcing and preparing blog imagery. **Marketing Support**● Help organise and execute marketing campaigns across multiple channels. ● Research marketing inspiration and industry trends. ● Maintain consistency across all marketing assets. ● Suggest ideas and improvements based on marketing best practices. ### Future Growth Opportunities As the business expands, this role is expected to evolve and may include: ● Coordinating communication with manufacturing, packaging, and testing vendors (non-technical project coordination). ● Influencer research, outreach, and relationship management. ● Managing content scheduling and publishing across social channels. ● Producing simple weekly marketing and Shopify performance reports. ● Taking greater ownership of campaign planning and execution. ### About You We're looking for someone who is proactive, creative, and enjoys working in a startup environment where no two days are the same. ***Essential Skills & Experience*** ● Previous experience in digital marketing, content marketing, or social media management. ● Strong Canva design skills. ● Experience creating engaging social media content for Instagram and TikTok. ● Experience with email marketing platforms such as Klaviyo (or similar). ● Experience working with Shopify. ● Excellent written English. ● Strong organisational skills and attention to detail. ● Ability to work independently and manage multiple priorities. ● Comfortable taking a brief and turning it into polished, customer-facing content with minimal supervision. ***Desirable*** ● Experience working with consumer brands, wellness, health, or lifestyle products. ● Familiarity with AI tools such as ChatGPT or Claude. ● Basic understanding of SEO and blog publishing. ● Experience working in an early-stage startup or small business. ### What We're Looking For: The ideal candidate is more than someone who simply completes tasks—we're looking for someone who understands what great marketing looks like and can confidently execute it. You'll enjoy working collaboratively with a founder, bringing ideas to life while contributing your own experience and creativity to help build an exciting new brand.