Marketing Coordinator

Job description

**Job Title:** **Marketing Coordinator** **Location:****Columbus, Ohio (Onsite)** **About the Role** Crocodile Cloth is looking for a highly organized, proactive, and creative **Marketing Coordinator** to support day-to-day execution across brand, social, ecommerce, influencer, affiliate, and email marketing. This person will play a key role in keeping marketing programs moving, ensuring consistent brand execution, and helping the team stay organized, efficient, and performance-focused. This is a strong fit for someone who thrives in a fast-paced environment, takes ownership without needing constant follow-up, and is excited to contribute across multiple channels while learning and growing within a brand-driven marketing team. **What You’ll Do** **Brand Execution & Consistency** - Help execute brand standards across social media, DTC ecommerce, influencer, email, and other digital touchpoints - Ensure content and messaging align with established brand voice and visual standards - Support implementation of brand updates across channels accurately and efficiently - Review assets and content for consistency, quality, and attention to detail **Social Media & Community Management** - Support platform-specific posting schedules across key social channels - Manage community engagement, including comments, messages, and audience interactions in brand voice - Identify trends, conversations, and content opportunities and surface them to the team - Track and report on follower growth, engagement, and content performance **DTC & TikTok Shop Support** - Maintain and update website and TikTok Shop content accurately and on time - Assist with testing initiatives, including setup, tracking, and reporting - Monitor site and content experience for gaps or friction points and flag opportunities for improvement - Coordinate with ecommerce partners and agencies to help ensure smooth execution **Influencer, Affiliate & Email Marketing Support** - Assist with influencer and affiliate outreach, tracking, reporting, and partner communication - Support campaign setup, promo code tracking, and documentation - Help build and QA email campaigns, update audience segments, and track performance - Maintain clean systems, files, and documentation across programs **Reporting & Operational Support** - Track key marketing KPIs across social, email, influencer, and ecommerce channels - Maintain organized dashboards, reports, and recurring performance summaries - Help identify underperforming areas and growth opportunities through data and observation - Manage calendars, project timelines, and workflows to keep deliverables on track - Communicate clearly around deadlines, priorities, and blockers - Take ownership of assigned work and follow through with minimal oversight **What We’re Looking For** - 1–3 years of experience in marketing, social media, ecommerce, digital marketing, or a related role - Strong organizational skills and attention to detail - Excellent written and verbal communication skills - Comfortable managing multiple projects and deadlines at once - Familiarity with social media platforms, email marketing tools, and ecommerce environments - Ability to work both collaboratively and independently - Strong problem-solving instincts and a bias toward action - Interest in consumer products, ecommerce, and brand-building - Active social media user **Why Join Crocodile Cloth** You’ll have the opportunity to work across a wide range of marketing functions, contribute directly to brand growth, and be part of a team that values high standards, accountability, creativity, and collaboration.