Marketing Coordinator

Job description

We’re searching for a highly qualified Marketing Coordinator to work closely with our marketing team to help us build and maintain a strong and consistent brand and demand-gen program. To be successful in this role, you need hands-on experience in digital marketing, successful omni-channel campaigns, tracking and analyzing campaign performance, managing complex projects, and creating marketing material. Responsibilities Planning and supporting digital events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts Supporting the Marketing Managers in establishing and running campaigns, lead tracking, organizing and planning collateral, and helping with overall data quality Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data Preparing marketing reports by collecting, analyzing, and summarizing sales data. Requirements Three or more years of experience in marketing technology services Knowledge of website metrics and analytics tools Experience across the MARTECH stack, such as with Dynamics, Salesforce or other integrated CRM platforms, Google Analytics, SEM platforms, social media platforms, etc. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets Up-to-date with the latest trends and best practices in online marketing and measurement Well-versed in the use of social media as a marketing tool Able to work with colleagues at all levels to develop marketing goals and evaluate results Good at problem-solving and communication Strong writing skills BSc/MSc degree in Marketing, Technology or related field All your information will be kept confidential according to EEO guidelines. At Anexinet you will be part of a team who from strategy through execution, delivers award-winning digital applications and the infrastructure to run them on, engaging front-end design, rapid development and a rock-solid back-end, all informed by data-driven insights and powered by partnerships with top tech vendors. Plus, we keep it all running with our managed services and DevOps teams. Recognized for 10 consecutive years with a Best Place to Work award from the Philadelphia Business Journal, our people come and stay at Blue Bell, PA based Anexinet because we are a technology focused, team oriented with a culture that is second to none.