Marketing Coordinator

Job description

The Marketing Coordinator supports BEUMER North America's marketing objectives through the development and execution of content, digital assets, campaigns, and communications that enhance customer engagement, promote brand consistency, and support business growth. Working closely with the Director of Marketing and stakeholders across the region, this role coordinates and produces marketing initiatives across digital channels, events, internal communications, and sales support activities while ensuring alignment with BEUMER's global brand standards. Key Responsibilities: Create and publish engaging content across social media, digital channels, and internal communications, including graphics, copy, and short-form video. Develop and maintain marketing emails, landing pages, and website content to support campaigns and business objectives. Design and produce presentations, customer-facing materials, sales enablement tools, and other marketing collateral while ensuring brand consistency. Support integrated marketing campaigns through the development of digital assets that drive brand awareness, customer engagement, and lead generation. Serve as a steward of the BEUMER brand by ensuring consistent application of global brand standards across North American marketing communications. Manage and maintain marketing assets within the Digital Asset Management (DAM) system and support content management on SharePoint and other digital platforms. Support trade shows, conferences, and customer events through campaign execution, event communications, booth graphics, logistics coordination, and on-site support as needed. Coordinate email marketing deployments and digital campaign implementation with headquarters, external partners, and marketing automation teams. Oversee branded merchandise programs, including vendor management, inventory control, ordering, and fulfilment. Support marketing operations through purchase order processing, invoice management, budget tracking, vendor coordination, and administrative support. Collaborate with business units and cross-functional teams to execute marketing initiatives that support regional growth and commercial objectives. Compensation Range: $70,000.00 - $80,000.00 Annually. The posted salary range reflects the compensation the company reasonably expects to offer for this position. Actual compensation will not be less than the posted minimum and will be based on multiple factors. Required Qualifications: Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field. 2-5 years of experience in marketing, digital content creation, communications, or a related role. Proficiency in Canva and Adobe Creative Cloud applications, including Photoshop, InDesign, or Illustrator. Experience creating and managing content across social media, email marketing, websites, and landing pages. Strong writing, editing, and proofreading skills with the ability to create engaging marketing content. Experience developing graphic, video, and presentation materials that align with brand standards. Understanding of digital marketing principles and content performance across multiple channels. Familiarity with AI-enabled content and design tools to improve productivity while maintaining quality and brand consistency. Strong organizational, project management, and multitasking skills with exceptional attention to detail. Ability to collaborate effectively with cross-functional teams, external vendors, and regional stakeholders. Ability to travel up to 25%. Preferred Experience: Experience with marketing automation platforms such as Marketo or similar tools. Experience with social media management and video creation tools such as Storykit or similar platforms. Familiarity with SharePoint, content management systems (CMS), and Digital Asset Management (DAM) platforms. Basic HTML knowledge and experience updating web content. Experience supporting trade shows, conferences, and marketing events. Experience in B2B industrial, manufacturing, engineering, logistics, or technology-focused environments. BEUMER is an innovative company, where every employee is part of the "family". Because our employees are our most important asset, here are some of benefits we currently offer full-time employees. Medical & Dental Premiums: We cover 100% of the premiums for you and your eligible dependents. 401(k) with Generous Match: Secure your financial future with our competitive retirement plan. Life Insurance / Long Term Disability: Peace of mind for you and your loved ones. Yes, we cover that too! Ancillary Insurances: Including vision, accident, and critical illness insurance. Generous Paid Time Off: Achieve the optimal work-life balance. Company Holidays: Enjoy paid time off on designated company holidays including additional flex days for times that matter most! Performance-Based Bonus: Eligibility to participate in our Target Agreement Plan for bonus potential. Equal Opportunity Statement: BEUMER is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex (including pregnancy and breastfeeding), gender, affectional or sexual orientation, gender identity or expression, transgender status, national origin, age, ancestry, disability (mental or physical), veteran status, genetic information, atypical hereditary cellular or blood trait, marital status, civil union status, domestic partner status, or any other status protected under local, state or federal laws - prohibits discrimination, harassment, and retaliation in all aspects of employment. This commitment applies to recruitment, hiring, training, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. By accepting an offer of employment with BEUMER, the employee agrees to abide by all policies and practices that promote a workplace free from discrimination and harassment and acknowledges BEUMER’S commitment to diversity and inclusion. BEUMER Group is an international leader in intralogistics, specializing in conveying, loading, palletising, packaging, sortation, and distribution technology across a wide range of industries, including airports, e-commerce, warehousing & distribution, and bulk material handling. We offer the right solution for nearly every logistics challenge. As a family-owned company, BEUMER combines tradition with innovation. We are proud of what our employees create each day. Integrity, Inspiration, Quality and Teamwork!