Marketing Coordinator

Job description

Job Title: Marketing Coordinator Reports To: Marketing Manager Location: Wenzel's Headquarters (WD18 9TB) - Willing to travel to other Wenzel’s sites as needed Contract Type: Full-time (Permanent) About Us At Wenzel's the Bakers, we're proud to be a family-owned business with over 50 years of baking heritage. Built on quality, passion, and tradition, we combine our roots with a modern, forward-thinking mindset to deliver great-tasting products and exceptional customer experiences across our stores and digital channels. Role Overview We are looking for a highly creative, hands-on Marketing Coordinator, with 2-3 years of experience to support and elevate our marketing activity across social media, digital channels, e-commerce, and customer communications. Supporting the Marketing Manager, you will play a key role in shaping the voice of the brand, creating engaging content, growing our online community, and supporting integrated marketing campaigns that drive awareness, engagement, and sales. This is a fast-paced, content-led role for someone who lives and breathes social media, thrives on bringing ideas to life, and is confident taking ownership of projects from concept through to execution. Key Responsibilities Social Media Management · Own and manage Wenzel's social media channels, including Facebook, Instagram, TikTok, X, and LinkedIn. · Plan, create, and maintain a consistent, high-quality content calendar. · Manage content production from ideation through to scheduling and publishing. · Monitor social trends, cultural moments, and reactive opportunities to keep content relevant and engaging. · Track performance and optimise content using analytics, platform insights, and competitor benchmarking. · Ensure all content aligned with brand guidelines and marketing objectives. Community Management · Act as the day-to-day voice of the brand across social media platforms. · Respond promptly and professionally to comments, direct messages, customer feedback, and complaints. · Build and nurture an engaged online community through proactive interaction and relationship building. · Escalate customer issues where appropriate and identify recurring themes or opportunities for improvement. Content Creation · Create engaging, platform-native content including Reels, TikToks, Stories, carousels, photography, and video. · Lead in-house product, lifestyle, and campaign shoots. · Edit content using tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms. · Maintain a strong visual identity and ensure brand consistency across all content. · Be comfortable appearing on camera when required. Copywriting & Brand Communications · Write compelling, on-brand copy for social media, email campaigns, website content, and promotional materials. · Adapt tone of voice across different channels and audiences. · Support campaign messaging, product launches, seasonal promotions, and brand initiatives. · Ensure consistency of messaging across all customer touchpoints. Email Marketing & CRM · Support the planning, creation, and execution of email marketing campaigns. · Write engaging email content and assist with campaign setup and deployment. · Contribute to customer retention initiatives and database growth. · Support targeted campaigns, promotions, and customer engagement programmes. E-Commerce & Digital Marketing · Support website content updates, promotional activity, and product launches across digital channels. · Work closely with internal teams to ensure marketing campaigns are effectively represented online. · Help optimise customer journeys and online engagement opportunities. · Monitor website performance and identify opportunities to improve customer experience and conversion. Influencer & Partnership Marketing · Assist with influencer outreach, relationship management, and campaign coordination. · Identify relevant creators, partners, and brand collaboration opportunities. · Support campaign reporting and evaluate partnership performance. Delivery Platform Marketing · Support the management and optimisation of marketing activity across delivery platforms. · Coordinate promotional campaigns, product launches, and seasonal offers with delivery partners. · Monitor platform performance and identify opportunities to increase visibility and sales. Campaigns & Collaboration · Support the planning and execution of integrated marketing campaigns across social, email, digital, and in-store channels. · Work closely with the Marketing Manager and wider business teams to bring campaigns to life. · Contribute creative ideas and insights during campaign planning and brainstorming sessions. · Assist with campaign reporting and post-campaign analysis. Reporting & Analytics · Monitor and report on key marketing metrics across social media, email, website, and campaign activity. · Produce regular performance reports with actionable recommendations. · Use insights to continuously improve content, engagement, and campaign effectiveness. Requirements Essential · 2–3 years' experience in a marketing, social media, or digital marketing role. · Proven experience managing social media channels end-to-end. · Strong understanding of Facebook, Instagram, TikTok, LinkedIn, and emerging social platforms. · Experience creating short-form video and trend-led content. · Excellent copywriting and communication skills. · Strong organisational skills with the ability to manage multiple projects simultaneously. · Proactive, self-motivated, and comfortable taking ownership of tasks. · Ability to work collaboratively in a fast-paced environment. Desirable Skills · Experience working with influencers and content creators. · Design and video editing experience. · Experience using CRM and email marketing platforms. · Familiarity with Meta Business Suite, Google Analytics 4 (GA4), and social media reporting tools. · Experience within food, retail, hospitality, or franchise businesses. What's in It for You? · Salary: £28,000 per annum · Opportunities for professional growth and career development · Dynamic and supportive working environment · 28 days annual leave plus your birthday off · Staff incentives and rewards · Employee discount on products · Free meals whilst on shift · Company laptop and mobile phone Wenzel’s the Bakers is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity. Join a supportive and dynamic team where your skills and expertise will make a real difference across our estate.