Marketing Coordinator

Job description

Pearl Abyss America, Inc. – the team behind Black Desert and Crimson Desert as well as the upcoming titles DokeV and Plan8 – is seeking a highly motivated, creative, results-oriented, and quality-obsessed Marketing Coordinator to help accelerate our gaming reach to millions of players across all platforms (PC and Console) in North America. The video game industry is transforming how players are entertained, communicate with each other, and interact online on their digital devices. Our team is looking for a Marketing Coordinator with a strong interest in the gaming industry , especially MMORPGs and action-adventure games! If you’re a creative thinker with excellent communication skills and extreme attention to detail , this role is for you. This position offers an unparalleled opportunity to ensure all of Pearl Abyss’ current and future titles will achieve North American goals. LOCATION : Manhattan Beach, CA (on-site) JOB TYPE : Full-time PAY RANGE : $23 - $28 per hour RESPONSIBILITIES Develop engaging marketing copy, slogans, and promotional messaging for campaigns across social media, websites, in-game promotions, and digital advertising. Prepare clear and detailed creative briefs for the content production team to support the development of marketing videos, banners, and visual assets. Contribute creative ideas for marketing visuals, trailers, and advertising materials designed to attract and engage players. Maintain a solid understanding of how advertisements are displayed across various platforms, including social media, in-game placements, and video channels, to ensure assets are properly formatted and optimized. Review marketing assets with a high level of attention to detail, ensuring all versions, dimensions, and deliverables are accurate, consistent, and error-free. Collaborate closely with graphic designers, video editors, and internal marketing team members, while also coordinating with external partners, influencers, and agencies to support campaign execution. Assist in the execution of User Acquisition (UA) campaigns by working with the team to optimize audience targeting, ad creatives, and budget allocation. MINIMUM QUALIFICATIONS Minimum 1-3 years of experience in video game marketing OR bachelor’s degree in media, public relations, marketing, or any related field experience Strong interest in the game industry, particularly in MMORPGs and action-adventure games Collaborative mindset and a strong team-oriented attitude Ability to think quickly and find creative solutions to challenges Basic understanding of how ads work across different platforms Ability to work in a fast-paced environment and manage multiple projects · Bilingual in English/Korean fluency is required *Travel may be required for this position PREFERRED QUALIFICATIONS Avid Black Desert player Basic knowledge of social media marketing, community engagement, or content creation Familiarity with tools like Microsoft 365, Google Docs, project management software, or marketing analytics platforms Experience in working with influencers, content creators, and agencies Ability to track and analyze marketing performance using tools like Google Analytics, Facebook Insights, etc. PEARL ABYSS AMERICA BENEFITS In addition to having a great culture, some of our benefits include: Healthcare plan (medical, dental, and vision) 100% covered by the company for you and up to 3 of your dependents Life insurance (basic, voluntary, and AD&D) Retirement plan (401k) – company matching up to 5% Pet insurance covered by the company for our employees’ pets (up to 3 pets) Lifestyle Wallet - $170/month individual allowance Tiny Human Wallet - $500/month child subsidy Paid time off (PTO) – Vacation, sick days, public holidays, and winter break Family leave (maternity and paternity) Company-sponsored Korean classes Free gym access in the company office building Free lunch in the office Stocked kitchen Regular team outings, company events, and more! Pearl Abyss America is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. To all recruitment agencies: Pearl Abyss does not accept agency resumes. Please do not forward resumes to our jobs alias, Pearl Abyss employees, or any other organization location. Pearl Abyss is not responsible for any fees related to unsolicited resumes.