Marketing Coordinator – Beauty & Personal Care, North America

Job description

At ALS, we encourage you to dream big. When you join us, you’ll be part of a global team harnessing the power of scientific testing and data-driven insights to build a healthier future. Marketing Coordinator – Beauty & Personal Care, North America Shape the science behind the world's leading beauty brands ALS provides a comprehensive range of testing and analytical services to leading Beauty & Personal Care (BPC) manufacturers and brands worldwide. Our scientific expertise, accredited methodologies, clinical studies, and laboratory services support the safe and timely launch of innovative products to market. Through our clinical and analytical capabilities, we help clients demonstrate the quality, safety, and efficacy that underpin brand integrity and consumer trust. As a global leader in the Testing, Inspection and Certification (TIC) industry, ALS continues to set the benchmark for technical excellence and reliability, building a resilient and forward-looking business that enables innovation across the beauty and personal care sector. ALS BPC is an established contract laboratory business with over a century of combined expertise supporting global beauty and personal care brands. In the United States, ALS operates laboratory facilities across multiple locations, including New York, providing a strong operational platform, national reach, and significant growth opportunities. As a true "one-stop-shop", ALS - Beauty & Personal Care delivers both human clinical and analytical testing services, supporting customers throughout the product lifecycle from early R&D and formulation through to manufacturing, claims substantiation, quality assurance, and market launch. We are seeking a commercially focused Marketing Coordinator to support the continued growth of ALS - Beauty & Personal Care across North America. The role will be instrumental in increasing market awareness, supporting commercial growth initiatives, generating qualified opportunities, and reinforcing ALS's position as a leading testing partner for beauty and personal care brands seeking US-based laboratory and clinical services. Reporting structure Direct reporting line to the US Commercial Director, Beauty & Personal Care Dotted reporting line to the Global Marketing & Communications Director, Beauty & Personal Care Working pattern ALS supports a flexible hybrid working environment. Regular office collaboration is encouraged while maintaining flexibility to support individual and business needs. Salary $70,000 - $85,000 Key responsibilities Support growth of ALS – Beauty & Personal Care in the US market Serve as the primary marketing resource supporting ALS - Beauty & Personal Care commercial activities across the United States. Develop and execute marketing initiatives designed to increase market penetration and strengthen ALS's position within the North American Beauty & Personal Care sector. Partner closely with sales, laboratory, technical, and operational teams to support customer acquisition, retention, and growth. Promote ALS's US-based clinical and analytical testing capabilities to domestic and international beauty, cosmetics, personal care, household product, and consumer goods brands. Translate customer insights, market trends, competitive intelligence, and commercial priorities into effective marketing plans and campaigns. Support strategic growth objectives through targeted lead-generation initiatives aligned to commercial priorities and key account opportunities. Campaign management and demand generation Plan and execute integrated marketing campaigns across multiple channels including email marketing, social media, website content, webinars, trade media, paid advertising, and direct marketing activities. Develop campaigns designed to drive brand awareness, customer engagement, and qualified lead generation. Support marketing automation activities through platforms such as HubSpot. Work closely with commercial teams to align marketing efforts with sales objectives, key target accounts, and sector priorities. Track campaign effectiveness and continuously optimize activities based on performance data and commercial outcomes. Content creation and thought leadership Create compelling, scientifically credible content that showcases ALS's clinical and analytical testing expertise. Collaborate with subject matter experts to produce: Technical articles Application notes Case studies Customer success stories Brochures and sales collateral Email campaigns Website content Webinar materials Social media content Customer presentations Communicate ALS's unique end-to-end offering across clinical, analytical, microbiological, and claims-support testing services. Maintain a regular pipeline of engaging content to drive website traffic, customer engagement, and commercial opportunities. Website management and digital presence Support the ongoing refresh and development of ALS - Beauty & Personal Care website content and digital assets. Manage website updates, landing pages, service pages, and campaign content. Identify opportunities to improve user experience, SEO performance, engagement, and lead conversion. Work with global marketing teams to ensure consistency of branding, messaging, and customer experience across digital channels. Ensure content accurately reflects ALS capabilities, technical expertise, customer solutions, and market differentiation. Social media and brand awareness Drive ALS BPC's presence across social media channels, with particular focus on LinkedIn. Develop and maintain a consistent cadence of social media activity promoting: Technical expertise Laboratory capabilities Clinical study services Industry insights Customer success stories Event participation Thought leadership. Monitor engagement and campaign performance, providing recommendations for continuous improvement. Support the development of ALS employees as industry advocates through coordinated social media activities and content sharing. Congresses, conferences, and exhibitions Lead the planning and coordination of industry congresses, trade shows, exhibitions, scientific conferences, customer events, and webinars. Maximize ALS's presence and visibility at key Beauty & Personal Care industry events throughout North America. Coordinate: Exhibition logistics Booth management Promotional campaigns Marketing collateral Delegate registrations Lead capture processes Post-event follow-up activities. Work with commercial and technical teams to ensure events generate measurable business opportunities and return on investment. Track and report event-related leads, pipeline contribution, customer engagement, and commercial outcomes. Marketing analytics and performance reporting Measure and report marketing performance against agreed KPIs. Monitor website analytics, campaign performance, lead generation metrics, social media engagement, and marketing ROI. Produce regular performance reports and recommendations for commercial and marketing leadership. Use data-driven insights to improve campaign effectiveness and support business growth objectives. Qualifications Required Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related discipline. 3-5 years of marketing experience, preferably within B2B services, consumer products, laboratory services, life sciences, healthcare, or technical sectors. Experience executing integrated digital marketing campaigns and lead generation programs. Experience managing websites, social media platforms, and content development. Working knowledge of marketing automation systems such as HubSpot. Strong written communication and content creation skills. Excellent organizational and project management skills. Commercially minded with the ability to align marketing activities with business growth objectives. Preferred Beauty & Personal Care, cosmetics, consumer products, clinical studies, laboratory testing, or scientific services experience. Experience supporting conferences, exhibitions, and trade-show marketing programs. Sitecore CMS experience or experience with other enterprise content management systems. Adobe Creative Cloud experience. Knowledge of SEO, digital advertising, and lead-generation best practices. Understanding of the regulatory, claims substantiation, safety, efficacy, or quality requirements within the Beauty & Personal Care sector. Success Measures Success in this role will be measured through: Increased brand awareness of ALS – Beauty & Personal Care across North America. Growth in qualified marketing-generated leads and opportunities. Increased engagement across website and LinkedIn channels. Successful delivery of congresses, exhibitions, webinars, and customer events. Consistent production of high-quality technical and commercial content. Improvements in website traffic, SEO performance, and lead conversion rates. Strong alignment between marketing investment and commercial outcomes. Meaningful contribution to revenue growth and market penetration across the US Beauty & Personal Care sector. Working at ALS The ALS team is a diverse and dedicated community united by our passion to make a difference in the world. Our values are important to us, and shape how we work, how we treat each other and how we recognise excellence. At ALS, you’ll be supported to develop new skills and reach your full potential. We invest in our people with programs and opportunities that help you build a diverse career with us. We want everyone to have a safe, flexible and rewarding career that makes a positive impact on our people, the planet and our communities. Everyone Matters ALS is proud to be an equal opportunity employer and is committed to fostering an inclusive work environment where the strengths and perspectives of each employee are both recognised and valued. Qualified candidates will be considered without regard to race, colour, religion, national origin, military or veteran status, gender, age, disabilities, sexual orientation, gender identity, pregnancy and pregnancy-related conditions, genetic information and any other characteristics protected by the law. We invite resumes from all interested parties, including women, members of minority groups, and persons living with disabilities. ALS also welcomes applications from people with all levels of ability. Reasonable adjustments to support candidates throughout the recruitment process are available upon request. Eligibility To be eligible to work at ALS you must be a Citizen or Permanent Resident of the country you are applying for, or either hold or be able to obtain, a valid working visa. How to apply Please apply on-line and provide a resume & cover letter that best demonstrate your motivation and ability to meet the requirements of this role.