Marketing Coordinator LATAM

Job description

## Why Verifone For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide. Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success. Verifone is proudly an in-office work culture as we see immense benefits to career development and business results from our colleagues being physically co-located. Currently, we do allow a hybrid work schedule but we regularly revisit our attendance policy. ## What's Exciting About the Role We are looking for a **Marketing Coordinator, LATAM** to support the development and execution of regional marketing initiatives across digital, social media, content, email marketing, integrated campaigns, events, and marketing operations. This is a hands-on role for a proactive, highly organized, and detail-oriented marketer who can connect global marketing strategy, LATAM market needs, and business priorities and turn them into high-quality execution. The ideal candidate is someone who takes ownership, understands the objective behind each initiative, brings ideas to the table, manages multiple projects and stakeholders effectively, and ensures work is delivered on time, accurately, and to a high standard. This person will work closely with Sales, Product Marketing, Global Marketing, agencies, partners, vendors, Finance, Procurement, and other internal stakeholders to strengthen Verifone’s presence across LATAM and support brand awareness, customer engagement, demand generation, and business growth. ## Key Responsibilities ## **Digital Marketing & Social Media** - Execute and continuously evolve the LATAM social media strategy across LinkedIn, Instagram, and other relevant channels. - Own the regional social media calendar, ensuring a consistent, relevant, and engaging presence. - Stay on top of social media trends, formats, industry conversations, and relevant topics and identify opportunities to increase engagement and visibility. - Understand LATAM business and communication priorities and translate them into relevant social media opportunities. - Partner with Global Marketing to align with global campaigns, themes, messaging, and content priorities while identifying what should be adapted for LATAM. - Identify local opportunities around customer stories, product use cases, launches, events, industry trends, executive insights, and market developments. - Coordinate content creation, localization, approvals, and publishing with internal teams and external partners. - Monitor social media performance and use insights to improve content, formats, cadence, and engagement. - Ensure all content is accurate, on-brand, well written, and aligned with Verifone’s messaging and visual identity. **Email Marketing** - Plan and execute regional email marketing campaigns for customers, prospects, partners, and event audiences. - Coordinate campaign messaging, audiences, creative, localization, testing, deployment, and reporting. - Support email communications for events, campaigns, product initiatives, customer communications, and other regional priorities. - Work with Sales and Marketing teams to ensure email campaigns are aligned with target audiences and business priorities. - Monitor performance, including engagement, click-through rates, conversions, and other relevant KPIs. - Identify opportunities to improve segmentation, messaging, timing, calls to action, and overall campaign performance. **Content & Marketing Communications** - Support the development and execution of LATAM content and communication priorities across channels. - Stay close to industry trends, market conversations, social trends, and relevant business topics to identify opportunities for Verifone to participate in the conversation. - Work closely with Global Marketing to understand global content priorities, campaigns, messaging, and communication themes, and determine how they should be adapted for LATAM. - Proactively identify local content opportunities based on business priorities, customer stories, product use cases, events, industry trends, executive insights, and market needs. - Coordinate the development, localization, and adaptation of content across social media, email, website, events, presentations, and other marketing channels. - Ensure content is relevant to LATAM audiences, commercially meaningful, on-brand, and consistent with Verifone’s messaging. - Partner with internal teams, agencies, and external partners to develop high-quality content and communications. - Identify gaps in LATAM content and proactively recommend new topics, formats, and communication opportunities. **Integrated Marketing Campaigns** - Support the planning and execution of integrated marketing campaigns across social media, email, digital, content, events, and other relevant channels. - Translate campaign objectives into clear execution plans, timelines, deliverables, and channel activities. - Coordinate campaign assets, messaging, audiences, approvals, localization, and launch requirements across multiple stakeholders. - Work with Sales, Product Marketing, Global Marketing, and other teams to ensure campaigns are aligned with LATAM business and commercial priorities. - Coordinate campaign execution with agencies and internal teams, ensuring deliverables are completed accurately and on time. - Support targeted and account-based marketing initiatives when applicable. - Monitor campaign performance and identify opportunities to optimize engagement, leads, meetings, and pipeline impact. - Ensure campaign activities are properly tracked and reported. **Events & Field Marketing** - Support and, when applicable, independently manage marketing events end-to-end, from planning and promotion through on-site execution and post-event follow-up. - Coordinate event timelines, deliverables, stakeholders, and dependencies. - Manage event logistics including venues, suppliers, catering, AV, production, signage, branding, promotional materials, and registration. - Coordinate invitations, email communications, social promotion, landing pages, and other event marketing activities. - Support sponsorship and partner requirements. - Coordinate speakers, executives, internal stakeholders, agencies, and vendors. - Support or lead on-site execution depending on event size and complexity. - Ensure lead capture and attendee data are properly managed. - Coordinate post-event communications and follow-up. - Track event performance, including attendance, meetings, MQLs, engagement, and other relevant KPIs. - Capture learnings and recommendations to improve future events. **Marketing Agency & PR Coordination** - Manage the day-to-day coordination with Verifone’s primary marketing agency and, when required, PR partners. - Develop clear briefs including objectives, audiences, messaging, deliverables, timelines, and requirements. - Coordinate agency timelines, feedback, revisions, approvals, and final delivery. - Review agency deliverables to ensure they meet quality, brand, messaging, and regional requirements. - Provide clear and constructive feedback and ensure agreed actions are followed through. - Proactively identify opportunities to improve the quality, relevance, and impact of agency output. - Coordinate PR-related deliverables and communications when applicable. - Ensure agency and PR activities are aligned with LATAM priorities and global guidelines. **Marketing Operations, Vendors & Procurement** - Coordinate the creation, submission, approval, and tracking of Purchase Orders (POs) for LATAM marketing activities. - Work closely with Finance and Procurement to ensure POs, invoices, vendor documentation, and payments are processed correctly and on time. - Manage day-to-day communication with marketing vendors and suppliers. - Coordinate quotes and supporting documentation for campaigns, events, and other marketing initiatives. - Ensure vendors understand deliverables, timelines, requirements, and points of contact. - Follow up on invoices and resolve operational issues with Finance, Procurement, or vendors. - Maintain organized trackers for POs, invoices, vendors, contracts, deliverables, and pending actions. - Coordinate event-related purchasing and vendor requirements. - Ensure required approvals and documentation are completed before commitments are made. - Support marketing budget tracking by providing accurate information on committed and actual spend. The LATAM Marketing Director owns the overall marketing budget and budget strategy. The Marketing Coordinator is responsible for the operational accuracy, follow-up, and execution of purchasing and vendor processes. **Marketing Reporting & Performance** - Track performance across social media, email, campaigns, and events. - Maintain accurate marketing reporting and dashboards. - Ensure campaign and event data is captured accurately and consistently. - Analyze results to identify trends, opportunities, and areas for improvement. - Turn marketing performance data into actionable recommendations for future initiatives. - Support the measurement of campaign and event effectiveness and ROI. ## Skills and Experience We Desire - 3–5+ years of marketing experience, preferably in B2B technology, fintech, payments, SaaS, or a similar environment. - Hands-on experience across digital marketing, social media, content, email marketing, campaigns, and events.