Marketing & Demand Generation Specialist

Job description

About Urban Connect At Urban Connect, we're rethinking the way companies move. We build and operate a fully integrated mobility platform – from fully serviced shared corporate e-bikes and car fleets to our own smart parking and EV charging operating systems – all seamlessly connected through a single user application and admin portal. We work with some of Switzerland's largest companies and real estate operators, and we're growing fast. We have strong customer references, great case studies, and a product that speaks for itself – we're missing a dedicated marketing owner to scale our reach. That's where you come in. Tasks Your role We're looking for a hands-on Marketing & Demand Generation Manager who will take ownership of Urban Connect's lead generation and marketing function and scale it properly. We have existing content, white papers, testimonials, and past experience with lead generation – but no dedicated person driving it consistently. The commercial team has been growing largely through direct outreach and word of mouth. It's time to build the engine. Your mission: make sure the right people know what we do, and turn that awareness into a steady pipeline of qualified leads for our sales team. This is not a role where you inherit a playbook. You write the playbook. You own the strategy and execute it yourself – from designing the campaign to writing the LinkedIn post to standing at the trade fair booth. Your tasks Design and own Urban Connect’s lead generation strategy end-to-end: define target audiences, channels, messaging, and KPIs. Plan and execute online presence and marketing campaigns: Media appearances, Website updates, LinkedIn, Google Ads, email marketing, SEO/content – whatever drives pipeline for B2B mobility and infrastructure. Create compelling marketing content: case studies, blog posts, product one-pagers, landing pages, newsletters, and social media posts. You write, design, and ship. Build and manage our marketing stack: outreach funnels and campaigns, CRM integration (HubSpot), analytics, and reporting. Work closely with the commercial team to align marketing efforts with the sales pipeline, understand what messaging resonates, what the ICP is, and ensure leads are followed up effectively. Track and report on marketing performance: lead volume, cost per lead, channel effectiveness, and pipeline contribution. Use data to double down on what works. Build Urban Connect’s brand presence in the Swiss mobility ecosystem: position us as a thought leader through content, partnerships, and public appearances. In short: you take ownership of existing processes, improve, build what's missing, and run the marketing engine. Requirements What you bring Experience in B2B marketing, demand generation, or growth marketing – ideally in a tech, SaaS, or mobility environment. A track record of building and executing lead generation campaigns (online and offline) that actually produced a pipeline. Strong content creation skills: you can write a compelling case study, design a clean one-pager, and craft a LinkedIn post that gets engagement. Experience with marketing (automation) and CRM tools (HubSpot preferred). Comfortable with analytics: you set up tracking, measure results, and make decisions based on data. Entrepreneurial mindset: you’re energised by building something from scratch, not maintaining an existing machine. Strong communication skills and the ability to translate complex tech/mobility topics into clear, engaging messaging. Excellent German and English skills, both written and spoken. Nice to have Experience in the mobility, real estate, or smart infrastructure space. Design skills (Canva, Figma, or similar) for creating marketing materials. Experience with SEO and content marketing strategy. Experience organising or representing a company at trade fairs and industry events. Swiss German, French, and Italian language skills. Benefits Why Urban Connect? Real responsibility from day one – you own projects, not just tasks. Direct collaboration with the Founders, COO, and the rest of the leadership team. Exposure to enterprise customers and large-scale projects. Monthly mobility budget to spend on any transport mode, free access to shared e-bikes, and attractive internal rates for shared premium e-cars. A modern office with plenty of space, outside terraces, barista-level coffee, and fresh fruits daily. A dynamic environment where your work has visible, tangible impact. An ambitious andpragmatic team that's fun to work with. If you’re excited about building a marketing function from the ground up in a fast-growing mobility company, we’d love to hear from you. Please submit your application directly via Join.