Marketing Designer, Web

Job description

## **Overview of the role:** PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets. This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more. ### What you'll be doing: ## **Design and ship great marketing web experiences** - Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns. - Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components. - Design new components when needed, extending our design system in a cohesive, reusable way. - Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches. - Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership. ## **Own CMS quality and publishing** - Learn and use our CMS and Webflow environment to build, update, and publish pages. - Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies. - Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality. ## **Lead implementation with development agencies** - Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs. - Manage design feedback through implementation and ensure launched work matches the intended experience. - Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving. ## **Be involved in Growth’s broader creative work** - Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets. - Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output. ### What we are looking for: **Need to have’s:** - 2–4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years. - A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email. - Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour. - Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required. - The ability to work within and thoughtfully extend an existing component system—not simply make one-off pages. - A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work. - Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners. - Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar. **Nice to have’s:** - Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows. - Basic HTML/CSS literacy. - Experience briefing, reviewing, or QAing agency or freelance developer work. - Experience in a high-trust, regulated, consumer-facing, or content-heavy business. - Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design. ### Why join us: - Generous PTO - 20 vacation days - A comprehensive benefits plan with premiums paid in full by PolicyMe - Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential - An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry - Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!) - Access to stock options based on performance - **Compensation:** The total target cash compensation for this role is **$95,000–$115,000 CAD**, based on experience. We’ll walk through the details together during the interview.