Marketing Digital UX Co-Op - Summer 2027

Job description

Company Description: Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership. Job Posting External Job Description: The UX co-op will assist with website design, usability, and optimization projects. The co-op will gain practical experience in UX design, web strategy, and analyzing site performance. Design System & Web Design Support • Contribute to Crown’s Core UI design system, assisting in the design and documentation of new components and patterns. • Evaluate existing component use cases and recommend. • Create and update Figma design assets to support the ongoing enhancements to Crown’s design system • Support component documentation and usage guidelines for designers and developers. User Experience & Conversion Optimization • Conduct UX website audits to identify usability issues and improvement opportunities. • Analyze website analytics, heatmaps, and customer interaction data to understand user behavior. • Support the development of A/B test plans and evaluate test outcomes to inform future design decisions. • Map and assess customer journeys to identify friction points and recommend enhancements that drive engagement and conversion. • Provide recommendations to improve navigation, content layout, and overall user experience based on data insights. Web Strategy & Development Support • Assist in defining functional requirements for new website features and enhancements. • Support testing and validation of new web functionality prior to deployment. Job Qualifications: • Currently pursuing a degree in Interactive Media, Web Design, User Experience, Digital Marketing, or related field. • Strong understanding of UX principles, visual design, and responsive web design. • Experience with design tools such as Figma, Adobe Creative Suite • Familiarity with web evaluation tools (Google Analytics, Hotjar) • Good written and verbal communication skills with attention to detail. • Core skills, analytical, and collaborative mindset with a passion for improving digital experiences. Work Authorization: Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire. No agency calls please. EOE Veterans/Disabilities