Marketing Director

Job description

About Xplor Field Services Xplor Field Services helps contractors and service businesses grow through industry-leading software solutions, including FieldEdge and Service Autopilot. Our products serve HVAC, plumbing, electrical, lawn care, landscaping, cleaning, and other field service industries, helping customers streamline operations, improve customer experiences, and accelerate business growth. As we continue to invest in growth, digital transformation, AI-driven capabilities, and market leadership, we are seeking a high-impact Marketing Director to lead demand generation, brand awareness, content strategy, and revenue marketing across the Field Services portfolio. Position Overview The Marketing Director will serve as the senior marketing leader for Xplor Field Services and a member of the Senior Leadership Team. This individual will own the overall marketing strategy and annual marketing plan, driving pipeline creation, customer engagement, and revenue growth for both FieldEdge and Service Autopilot. The ideal candidate combines deep SaaS demand generation expertise with modern growth marketing capabilities, a data-driven mindset, and strong collaboration skills. They will partner closely with Sales, Business Development, Product, Customer Success, and Corporate Marketing to create and execute integrated go-to-market strategies. This leader will manage a small internal marketing team while leveraging agencies, consultants, contractors, and corporate resources to scale impact. Key Responsibilities Marketing Strategy & Leadership Develop and own the annual marketing strategy, budget, operating plan, and performance metrics for Xplor Field Services. Serve as the marketing representative on the Senior Leadership Team, contributing to business strategy, growth planning, and market positioning. Establish quarterly and annual pipeline, lead generation, and brand awareness targets aligned with company revenue objectives. Create executive-level reporting and insights on marketing performance, ROI, funnel health, and growth initiatives. Build, mentor, and develop a high-performing marketing team focused on accountability, creativity, and measurable results. Demand Generation & Revenue Marketing Own all demand generation activities across digital, content, partner, event, and customer channels. Develop and optimize multi-channel campaigns designed to drive qualified pipeline and customer acquisition. Lead marketing efforts supporting both new customer acquisition and customer expansion opportunities. Partner closely with Business Development and Sales leadership to align messaging, lead management processes, campaign priorities, and funnel conversion optimization. Establish attribution, performance measurement, and forecasting frameworks that connect marketing investment to revenue outcomes. Digital Marketing & Paid Media Own digital advertising strategy and budget across paid search, paid social, display, retargeting, review sites, and emerging channels. Continuously optimize customer acquisition costs, pipeline generation, and return on ad spend. Collaborate with corporate digital teams to improve website performance, SEO, GEO, AEO, conversion rates, and demand capture. Evaluate and implement modern growth marketing techniques and emerging marketing technologies. Content, Social & Customer Advocacy Lead the creation and execution of the Field Services content strategy. Oversee all social media programs, brand storytelling, thought leadership, and customer communications. Build a scalable user-generated content and customer advocacy engine, including reviews, testimonials, case studies, customer stories, and community engagement. Develop industry-specific content for contractors and service professionals that establishes FieldEdge and Service Autopilot as market leaders. Partner with Product Marketing and Customer Success to amplify customer success stories and product innovation. Marketing Technology & AI Own the marketing technology stack and identify opportunities for automation, personalization, and efficiency. Leverage AI tools and modern marketing technologies to enhance content production, campaign execution, analytics, and customer insights. Implement data-driven processes and experimentation frameworks to continuously improve marketing effectiveness. Stay current on emerging trends in AI, digital marketing, and customer acquisition. Cross-Functional Collaboration Work closely with Business Development, Sales, Product, Customer Success, Payments, and Corporate Marketing teams to ensure go-to-market alignment. Support product launches, industry events, strategic partnerships, and customer engagement initiatives. Partner with Sales Enablement to develop messaging, collateral, competitive positioning, and campaign execution plans. Required Bachelor's degree in Marketing, Business, Communications, or a related field. At least 5 years of marketing leadership experience in a SaaS organization. Proven success leading demand generation programs that drive measurable pipeline and revenue growth. Experience managing digital marketing budgets and optimizing multi-channel customer acquisition programs. Strong understanding of modern marketing analytics, attribution, CRM, marketing automation, and revenue operations. Demonstrated experience managing and developing marketing professionals. Experience partnering closely with Sales and Business Development organizations. Excellent executive communication, presentation, and stakeholder management skills. Strong familiarity with AI-powered marketing tools and modern marketing technology platforms. Preferred Experience in field service management, trades software, home services technology, or adjacent vertical SaaS markets. Knowledge of HVAC, plumbing, electrical, landscaping, cleaning, or other contractor-focused industries. Experience marketing to SMB and mid-market business owners and operators. Experience building customer advocacy and user-generated content programs. Experience in private equity-backed, growth-stage, or high-performance SaaS environments. This position has an annual base salary range of $160,000 to $170,000 USD. This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska. #LI-Remote Measures of Success Increase qualified pipeline generation across FieldEdge and Service Autopilot. Improve marketing contribution to revenue growth. Strengthen customer advocacy, reviews, references, and user-generated content. Improve digital marketing efficiency and return on ad spend. Deliver a measurable annual marketing plan tied directly to business growth objectives. Build a scalable marketing organization capable of supporting long-term growth. Why Join Xplor Field Services? This role offers an opportunity to shape the future growth strategy of two leading field service software platforms while partnering directly with executive leadership. The Marketing Director will have significant influence over demand generation, brand strategy, customer engagement, and revenue acceleration across a dynamic and rapidly evolving market. Values and Life at Xplor Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day: Find a better way Do the right thing Say it straight Win together Own the outcome If these values sound like you, and describe people you want to work with, you will thrive at Xplor. As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed. Some of our perks and benefits are: Paid Parental Leave benefit programs #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program Access to free mental health support Flexible working arrangements Ready to apply? To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad. More about us More than 130,000 businesses in 72+ countries rely on Xplor to run their day and get paid, processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most. Xplor is backed by world-class investors Advent International, Battery Ventures, and Silver Lake. Good to know To be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. We kindly ask you to apply through our careers portal or external job boards only . Please don't send your application via email. To learn more about us and our products, please visit . We also invite you to check out our Candidate FAQs for more information about our recruitment process . EEO and Artificial Intelligence We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications, such as candidate scoring or ranking. These tools support our recruitment process, but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here . Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines. Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via . We make it a priority to respond to every applicant. At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours. We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments. We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.