Marketing Director - Area Accounts

Job description

Key Responsibilities Include: Lead Area Market Access Success: Serve as the ultimate owner of the Area market access marketing strategy and resource development, ensuring Area Access and Account performance goals are met or exceeded. Manage Area Access Associate Marketing team: Provide day-to-day coaching, performance management, and strategic direction for Area Marketers to enhance strategic success, develop and implement pull-through initiatives, and foster robust internal and external stakeholder partnerships. Strategic Area Planning/ Cross-Functional Collaboration: Collaborate with Area Access Leads, as well as Payer Strategy, Brand Business Units (BUs), and Strategic Channel Account Management teams to develop and execute strategic plans that are tailored to the Area Access stakeholders, including key local customer influencers (e.g., large employers, regional PBMs, health systems, large group practices), local policies (e.g., Medicaid), and other market trends (e.g., rise of aggregators) Customer & Stakeholder Expertise: Act as the regional expert on customer types, market trends, and payer landscapes, effectively translating insights into actionable strategies. Analytics & Decision-Making: Oversee regional support from MABI and other analytics teams to shape data-driven decisions, refine account management tools, and optimize tooling for region's field execution. Continuous Improvement: Identify best practices, share learnings with cross-functional teams, and proactively recommend process or strategic enhancements to advance AbbVie’s market access objectives. Performance Accountability: Drive customer account performance strategies rand pull-through plans, using data and analytics tools to ensure incentive structures and resources are in place for optimal account execution. Area-Level Marketing Execution: Develop and manage marketing materials to support Area Directors (ADs) and Executives (AEs) as they drive access in their market, including helping them address unique regional or customer-type challenges (e.g., 340B, rate challenges, rise of aggregators, etc.) Cross-Brand & Multi-Customer Expertise: Maintain a deep understanding of multiple brands, diverse customer types (e.g., IDNs, VISNs, Employers), and sub-regional variations to drive effective targeting and resource allocation. Ongoing Optimization: Continuously update and refine marketing strategies in response to evolving market landscapes, payer policies, and competitive dynamics, ensuring AbbVie’s market access objectives are consistently met or exceeded. Basic Qualifications: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field Demonstrated ability (5+ years) to develop and execute marketing strategies in a pharmaceutical or biotech environment Demonstrated ability to lead >7 years Marketing management experience, ideally experience supporting C-suite account management preferred >3 years Account management experience >3 years of Market Access Experience >12 total combined years of health care industry experience Proven management experience leading teams or managing direct reports in a complex, matrixed environment Experience collaborating with cross-functional teams to adapt broader brand Payer or BU strategies into localized market initiatives. Experience developing local, data-driven strategies based on pharmaceutical market access frameworks Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making Preferred Qualifications: Advanced degree (MBA, MPH, etc.) Proven experience in payer marketing, market access, or health policy. Working knowledge of market access and customer management across types (e.g., regional payers, PBMs, 340B, state Medicaid, IDNs). Ability to navigate matrixed organizations and influence without direct authority, fostering collaboration and alignment Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​ AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.