Marketing Director of Public Safety

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Director of Public Safety based in the United States.** Are you a strategic marketing leader passionate about driving growth and innovation across government, law enforcement, and public safety markets? This remote leadership opportunity allows you to shape go-to-market strategies and deliver integrated marketing programs that generate demand, strengthen customer relationships, and elevate market positioning. You will lead initiatives spanning account-based marketing, digital campaigns, thought leadership, industry events, and customer retention. Working closely with sales leaders, business development teams, and subject matter experts, you will translate business priorities into measurable marketing outcomes. Your expertise will help communicate the value of data-driven solutions that support investigations, criminal justice operations, and public sector decision-making. This role is ideal for an experienced marketing professional who combines strategic vision, analytical thinking, and collaborative leadership to make a meaningful impact in a complex, mission-driven industry. ### Accountabilities: - Develop and execute comprehensive marketing strategies and annual plans tailored to public safety, law enforcement, and criminal justice audiences. - Lead integrated marketing initiatives focused on account-based marketing (ABM), demand generation, lead generation, customer retention, and business growth. - Plan and deliver multichannel campaigns across email, digital advertising, social media, communications, webinars, industry events, and other relevant platforms. - Create compelling messaging, thought leadership content, marketing collateral, campaign assets, and sales enablement materials that communicate product value and strengthen market positioning. - Collaborate with business leaders, sales teams, business development professionals, channel partners, and market planning teams to align marketing activities with go-to-market strategies and revenue objectives. - Partner with subject matter experts and internal stakeholders to differentiate solutions, strengthen brand awareness, and address the evolving needs of government and public safety customers. - Develop and manage strategic event programs, including trade shows, industry conferences, sponsorships, speaking engagements, roadshows, user conferences, and webinars. - Ensure marketing programs support measurable business outcomes, including pipeline growth, customer engagement, retention, brand visibility, and market development. - Contribute to annual marketing budget planning, oversee assigned program expenditures, and ensure marketing investments are aligned with strategic priorities. - Work with Marketing Operations to evaluate campaign performance, interpret analytics, establish relevant success metrics, and deliver monthly and quarterly performance reports. - Strengthen alignment between marketing and sales through collaborative planning, lead management, and coordinated revenue-generation initiatives. - Lead, mentor, and develop direct reports where applicable, fostering a collaborative and results-oriented marketing culture. - Manage relationships with strategic vendors, external agencies, and marketing partners to support effective campaign execution. - Support search engine optimization (SEO) and other digital marketing initiatives designed to improve visibility, engagement, and audience reach. - Perform additional responsibilities as required to support evolving business priorities. ## Requirements: - Must be a U.S. citizen. - Bachelor's degree or equivalent professional experience required; a degree in Marketing, Business, or a related discipline is preferred. An MBA is an advantage. - At least 10 years of experience in B2B and/or B2C marketing, strategic planning, or related consulting roles. - Previous marketing experience in government, public safety, law enforcement, criminal justice, or related industries is strongly preferred. - Proven track record of developing and executing integrated marketing strategies, including account-based marketing, demand generation, lead generation, and customer retention programs. - Strong understanding of marketing analytics, with the ability to interpret performance data, identify growth drivers, evaluate campaign effectiveness, and establish meaningful performance indicators. - Demonstrated ability to lead complex, cross-functional projects from strategy and planning through execution while managing multiple priorities and deadlines. - Experience managing senior-level vendor relationships, external marketing partners, and collaborative stakeholder networks. - Proficiency with CRM systems, contact management tools, and marketing databases to optimize lead generation and identify cross-selling and upselling opportunities. - Experience developing and managing marketing budgets, allocating resources, and evaluating the effectiveness of marketing investments. - Extensive direct marketing experience involving products and/or services, with the ability to develop targeted campaigns that engage specific audiences. - Previous people management experience, including the ability to coach, develop, and motivate team members. - Excellent communication, presentation, and relationship-building skills, with the ability to influence senior stakeholders and work effectively in a matrixed organization. - Strategic thinking, sound judgment, strong organizational skills, and a results-driven approach to marketing leadership. - Ability to travel moderately as required for business meetings, events, and stakeholder collaboration. - Willingness and ability to complete the required standard employment background check and enhanced criminal background screening in accordance with applicable Criminal Justice Information Services (CJIS) security policies. - Ability to obtain and maintain the required authorization and compliance status to access criminal justice information. Continued eligibility may be subject to ongoing background checks conducted in accordance with applicable requirements. ## Benefits: - **Competitive annual base salary:** National range of $136,100–$252,800, with geographic adjustments depending on location. Actual compensation will vary based on the applicable regional range, qualifications, experience, and other relevant factors. - **Annual incentive bonus:** Eligibility for an additional performance-based annual bonus. - **Comprehensive healthcare:** Medical, dental, and vision coverage through a multi-carrier benefits program. - **Retirement savings:** Access to a 401(k) plan with employer matching and an employee share purchase plan. - **Wellness and mental health support:** Access to a wellness platform with incentives, a Headspace subscription, and an Employee Assistance Program. - **Disability and insurance coverage:** Short- and long-term disability, life insurance, accidental death insurance, critical illness coverage, and hospital indemnity benefits. - **Family-focused benefits:** Family care and bonding leave, adoption assistance, and surrogacy benefits. - **Flexible spending options:** Health Savings Accounts and Health Care, Dependent Care, and Commuter Spending Accounts, subject to plan eligibility. - **Paid time off:** Annual paid time off, along with up to two additional paid days each to participate in Employee Resource Groups and volunteer with a charity of choice. - **Remote work flexibility:** Nationwide remote working arrangement within the United States, with moderate business travel. - **Professional impact and development:** Opportunities to influence strategic marketing direction, collaborate across multidisciplinary teams, and support innovative solutions for public safety and criminal justice organizations. - **Inclusive workplace:** Commitment to equal employment opportunities and an accessible hiring process, with reasonable accommodations available upon request.