Marketing & E-commerce Specialist

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Marketing & E-commerce Specialist based in South Africa.** We are seeking a creative, commercially driven Marketing & E-commerce Specialist to manage and grow the digital presence of a luxury jewelry brand. This fully remote opportunity combines digital marketing, social media management, graphic design, and e-commerce operations, offering a diverse role with direct business impact. You will work closely with the business owner to develop compelling campaigns, elevate brand presentation, and turn creative ideas into measurable commercial results. From managing a Shopify storefront and optimizing product pages to creating engaging visual content and executing email marketing campaigns, you will play a key role in the brand’s online growth. You will have the autonomy to identify opportunities, improve the customer experience, and contribute fresh ideas across digital channels. This role is ideal for a proactive, detail-oriented professional who combines creative flair with technical expertise and a genuine appreciation for premium consumer brands. ### Accountabilities: - **Social Media Management:** Manage and develop the brand’s presence across relevant social media platforms, ensuring consistent communication, engaging content, and alignment with the brand’s luxury positioning. - **Content Creation and Creative Design:** Create high-quality social media posts, graphics, promotional materials, flyers, and other digital assets that showcase jewelry products and strengthen brand recognition. - **Marketing Campaign Development:** Develop creative concepts and execute campaigns that highlight products, support promotional initiatives, and engage target audiences across digital and physical channels. - **Social Media Strategy:** Contribute to the development and implementation of a broader social media strategy, identifying opportunities to increase reach, engagement, and brand awareness. - **Digital Advertising:** Support the management, optimization, and monitoring of social media advertising campaigns and other online promotional activities to improve performance and reach relevant audiences. - **Shopify Store Management:** Manage and maintain the Shopify e-commerce website, ensuring the storefront remains accurate, visually appealing, user-friendly, and consistent with the brand’s identity. - **Product Catalogue Management:** Add and update products, SKUs, images, descriptions, pricing, and other product information, maintaining accuracy and high presentation standards across the online catalogue. - **Website and Product Page Optimization:** Improve product pages and website content through effective SEO practices, compelling product descriptions, and thoughtful presentation to enhance discoverability and conversion rates. - **E-commerce Growth:** Identify opportunities to improve the online shopping experience, optimize customer journeys, and increase e-commerce sales through ongoing analysis and practical improvements. - **Website Development Coordination:** Identify when external developers or specialists are required, coordinate their work, and help manage projects that support website improvements and business growth. - **Email Marketing:** Develop and execute email marketing campaigns to promote products, communicate with customers, support launches, and encourage repeat purchases. - **Digital Marketing Strategy:** Support the development of broader online marketing initiatives, identifying new channels, campaign ideas, and approaches to expand brand awareness and drive revenue. - **Performance Monitoring:** Evaluate the effectiveness of marketing and e-commerce activities, identify areas for improvement, and use available performance insights to guide future campaigns. - **Business Owner Collaboration:** Work directly with the business owner to translate ideas into actionable marketing initiatives, manage competing priorities, and deliver projects that support commercial objectives. - **Continuous Improvement:** Proactively identify opportunities to improve content quality, website functionality, campaign performance, and the overall digital brand experience. ## Requirements: - **Relevant Professional Experience:** Demonstrated experience in digital marketing, social media management, e-commerce, or a similar role involving responsibility for online brand growth. - **Shopify Expertise:** Strong hands-on experience managing Shopify stores, including product catalogue updates, product page optimization, website content management, and day-to-day e-commerce operations. - **Social Media Management:** Excellent understanding of social media platforms, content planning, audience engagement, and strategies for building a consistent and recognizable brand presence. - **Graphic Design Skills:** Strong visual design capabilities, with practical experience using tools such as Canva and/or Adobe Photoshop to produce polished marketing assets. - **SEO Knowledge:** Understanding of SEO principles and e-commerce best practices, including product page optimization, keyword usage, and website content improvements. - **Email Marketing Experience:** Experience creating and executing email marketing campaigns, with an understanding of customer engagement and online sales objectives. - **Digital Advertising:** Familiarity with social media advertising and digital campaign optimization, including the ability to support performance improvements. - **Creative and Commercial Mindset:** Ability to develop fresh ideas while understanding how marketing activities contribute to brand awareness, customer acquisition, conversion, and revenue growth. - **Luxury Brand Awareness:** A strong visual sensibility and appreciation for premium products, with an understanding of how luxury items should be presented through imagery, messaging, and online shopping experiences. - **Attention to Detail:** High standards of accuracy and presentation across product information, pricing, visual assets, website content, and customer-facing communications. - **Technical Adaptability:** Confidence working across website management tools, e-commerce platforms, SEO resources, and digital marketing technologies, with the ability to learn new tools quickly. - **Project Management and Organization:** Strong organizational skills, with the ability to manage multiple campaigns and projects, prioritize tasks, meet deadlines, and maintain consistent quality. - **Communication Skills:** Excellent written and verbal communication skills, with the ability to develop compelling marketing copy and collaborate effectively with the business owner and external specialists. - **Initiative and Independence:** A proactive, resourceful approach, with the ability to work independently, solve problems, recommend improvements, and take ownership of responsibilities in a remote environment. - **Adaptability:** Willingness to move comfortably between creative production, social media, e-commerce management, website projects, and broader marketing activities. **Nice to have:** - Experience working with luxury, jewelry, fashion, beauty, or other premium consumer brands. - A personal interest in luxury retail, jewelry, fashion, or high-end product presentation. - Experience developing campaigns for product launches, seasonal promotions, or special collections. - Experience coordinating external developers, designers, or other marketing specialists. ## Benefits: - **Competitive Monthly Compensation:** Salary ranging from $1,000 to $1,400 per month. - **Fully Remote Work:** Work remotely, offering flexibility and eliminating the need for a daily office commute. - **Full-Time Position:** A consistent 40-hour working week with the opportunity to take ownership of ongoing marketing and e-commerce initiatives. - **Birthday Bonus:** Receive a $50 birthday bonus. - **Testimonial Bonus:** Earn a $200 bonus for providing a testimonial, subject to the applicable company policy. - **No Time-Tracking Software:** Work without a productivity tracker, with an emphasis on trust and accountability. - **Creative Ownership:** Contribute ideas, shape marketing initiatives, and directly influence the online presentation and growth of a luxury jewelry brand. - **Varied Responsibilities:** Develop skills across social media, graphic design, e-commerce, SEO, email marketing, and website management. - **Direct Collaboration:** Work closely with the business owner, allowing for clear communication, hands-on involvement, and the opportunity to see the impact of your work. - **Professional Development:** Gain practical experience in digital commerce and premium brand marketing while helping develop a growing online business.