Marketing Events and Social Media Specialist

Job description

**About SafeLease** At SafeLease, we're rethinking how P&C insurance is sold in an age of technological change. We believe the industry's biggest inefficiencies aren't technical problems — they're structural ones. And we're building the team to tackle them. ### SafeLease is a profitable insurance business that designs, underwrites, and distributes specialty coverage for commercial property owners and their tenants. Most insurance companies either distribute products or bear the risk — we do both. We back our policies with our own capital, which means we control the full stack: product design, tech, and the speed at which we move. That end-to-end ownership lets us offer customers real flexibility, saving time and money for more than 4,000 properties insured for billions in value nationwide. ### We're a team of 85, growing over 100% annually, and we've done it without sacrificing profitability or culture. Here, you'll get high discretion and a wide aperture of problems to solve. We embrace the newest technologies, move fast together, and operate with the intensity of a small company where every person's work is visible. If you're looking for a place to sharpen your craft alongside people who take their work seriously, you'll fit right in. **About the role** We are looking for an Events & Social Media Marketing Specialist to run two connected programs: our trade show and event presence, and our social media across every brand in the portfolio. This is a hands-on execution role on a small team. You will manage the event calendar, execute our presence on site, and maintain an active, consistent voice across our brands on social. Marketing leadership sets strategy and budget; this role executes against both and reports on results. This is a strong fit for someone who is highly organized, thrives on a fast-moving calendar, and takes pride in well-executed programs across multiple brands. What you will do **Events and trade shows** • Maintain the trade show and event calendar across all SafeLease-affiliated brands, tracking deadlines for booth space, speaking proposals, sponsorships, and registration • Maintain event documentation and project tracking in Notion, keeping status current and accessible to the wider team • Run end-to-end event logistics, including booth space, shipping, freight, hotel blocks, travel, staffing, setup, and teardown • Coordinate vendors, including booth fabricators, printers, promotional suppliers, and show services • Track association speaking and roundtable submission deadlines, which typically close six or more months ahead of an event, and prepare submissions for review • Attend events in person and staff our presence on the ground • Execute lead capture at each show, ensuring leads are captured accurately and routed to sales promptly • Track results for every event, including leads captured, cost per lead, and spend against budget • Deliver a post-event recap for each show summarizing performance and takeaways • Track event spend against budgets set by the SVP of Marketing and flag variance early • Source and order swag and promotional items, manage inventory, and keep everything consistent with brand standards • Design event collateral and booth graphics, or prepare files for outside vendors, working within established brand standards **Social media** • Run day-to-day organic social across all SafeLease-affiliated brands, including LinkedIn, Facebook, Instagram, and emerging channels • Build and maintain the content calendar and write and schedule posts • Adapt voice and content to each brand and audience, whether we are speaking to insurance agents, facility operators, or consumers • Design and produce content, including graphics, short-form video, photography from events, and customer and partner stories • Manage community engagement, including monitoring and responding to comments and messages, and escalating as appropriate • Support paid social in partnership with the broader marketing team • Report monthly on social performance, including reach, engagement, follower growth, and traffic • Monitor competitor activity and industry conversation and share relevant findings with the team • Support employee advocacy and executive presence on LinkedIn Communications • Write and send event-related email campaigns, including pre-show outreach, meeting invitations, and post-show follow-up • Partner with sales on pre-show target lists and post-show handoff **Must Haves** • 2 to 4 years of marketing experience, with hands-on experience supporting events or trade shows • Experience running social media for at least one brand • Hands-on graphic design experience, with a portfolio of work produced for social, print, or event use • Comfortable designing in Canva or equivalent tools • Strong project management skills, including managing long lead times and overlapping deadlines across concurrent events • Comfort working with budgets and performance data and reporting results clearly • Strong writing skills across formats, including social copy, email campaigns, and vendor and partner correspondence • Willingness to travel approximately 25%, concentrated during event season and including occasional weekends • Self-directed, with the ability to own programs independently in a small-team environment **Nice to have** • Experience in insurance, insurtech, proptech, or self-storage • Familiarity with Notion, HubSpot, Canva, and social scheduling platforms • Experience marketing to independent insurance agents or a distribution channel • Comfort with video editing and short-form video production • Comfortable using AI tools to work faster **Why SafeLease?** **The tech:** Our prospects convert fast because we’re solving real problems and delivering serious value to commercial real estate owners. **The team:** We’re a team of seasoned pros and sharp operators who know how to move fast and build smart. High standards, low ego. **The stability:** We’re well-funded, growing fast, and we make sure our team shares in that success with competitive pay and equity. **The employee experience:** We also offer unlimited PTO, full health benefits, flexible work setups, and the kind of culture where people *want* to show up to do their best work. *If you don't have all the qualifications listed, don't worry! We understand everyone's career path is unique and still encourage you to apply if you feel this role is aligned with your career trajectory.* *Employment at SafeLease is contingent upon a satisfactory verification of a general and criminal background check.*