Marketing Exec / GTM Exec - B2B SaaS – Behavioural Science

Job Description Are you a marketer who’s tired of being treated like the team that “makes the sales decks”?

Do you read braggy LinkedIn posts and quietly (or loudly) mutter:

“It’s not about you - it’s about the customer!”?

If yes, you might be the person we’re looking for.

Herdify is a young B2B SaaS company with big consumer-brand ambitions.

We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour.

We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things:

1. it’s exciting,
2. it’s complicated.

With Rory Sutherland as an advisor, incredible iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading charities including RSPCA and multiple Air Ambulance services we are in scaling mode and marketing is central to this.

What We're Looking For
A Marketing / GTM Executive with a couple of years' experience who is looking for their next challenge. You’ll report into the CEO, Tom, and work alongside our existing Marketing Manager, Bailey.

You'll be someone who gets energy from working with the team, as we're in the Bristol office 3 days a week, but also somebody comfortable with trips to London to build relationships with the sales team who are based in Paddington.

If you’re already integrating behavioural science in your work, even better. (Bonus points if you’ve done Rory Sutherland’s MadMasters, but no worries if not, we offer that for free).

Responsibilities
You’ll feed into a broad range of activities, including, but not limited to:

• Repurpose founder/team thinking into LinkedIn posts, articles, emails and sales assets.
• Manage LinkedIn posting for company and key individuals.
• Building and maintaining sales enablement materials.
• Supporting event campaigns before, during and after.
• Run HubSpot email campaigns, landing pages and follow-ups.
• Keep case studies, proof points and sector messaging organised.
• Coordinate freelance design, video and content support.
• Track what content and campaigns create conversations.

Skills & Experience

• Strong marketing foundations (formal training preferred)
• Detail-oriented with exceptional organisational skills
• Outstanding written communication and storytelling ability
• Interest in behavioural science
• B2B SaaS understanding

Mindset

• Customer-obsessed, problem-first thinker
• Believes in the CEO’s favourite mantra: “We are not the hero of the story.”
• Thrives in a fast-moving, ambiguity-friendly environment
• Wants to help build something new, not inherit something old

Nice to have

• Experience building audiences and analysing LinkedIn Ads
• Experience using HubSpot’s marketing functions
• Experience with organising events

Practical Details

• Location: Bristol office (3 days a week)
• Reporting to: CEO

Stage: Early, ambitious, backed by world-class examples and research Why us? Almost all human decisions are influenced by people around us. Call it social contagion, word-of-mouth or herd mentality (hence we're called 'HERDify'...), this force is so powerful that Rory Sutherland describes not understanding it "as trying to launch a space rocket without understanding gravity"

This force has been hard for brands to tap in to, until now.

Herdify is the first company in the world to build a product that can identify these offline influence clusters for brands to use.

When you tap into them, people buy faster, spend more and buy for longer.

At Herdify our mission is to make this technology available to every brand globally, but do it in a way that builds a great culture. We believe we can grow fast, and have fun doing it. What you get What you’ll get

• Stock options
• 25 days’ annual leave + public holidays
• A place on Rory Sutherland MadMasters course
• Annual training allowance
• Tech budget
• A CEO who believes without marketing, we’re doomed to fail