The Marketing Executive will be responsible for orchestrating end-to-end marketing architectures, demand generation strategies, and brand positioning frameworks. This specialist role focuses on expanding our market footprint, optimizing multi-channel customer acquisition funnels, and scaling lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.Key Responsibilities1. Funnel Optimization & Lead GenerationFormulate, deploy, and govern comprehensive B2B marketing strategies and high-impact campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads specifically for B2B SaaS and advanced AI infrastructure portfolios.Align closely with cross-functional Sales, Product, and Business Development verticals to harmonize marketing operations with overarching pipeline and corporate revenue metrics.2. Multi-Channel Performance Marketing & AnalyticsStrategy, execution, and deep analysis of targeted digital media acquisitions across core professional networks, including LinkedIn Campaign Manager, Google Ads architecture, Facebook Ads, and complex SEO frameworks.Systematically monitor cross-channel campaign architectures, parsing analytics data to provide structural optimization recommendations, yield improvement, and elevated return on investment (ROI).Leverage market intelligence, demographic behavioral tracking, and aggressive competitor indexing to map shifting industry trends and strategic product positioning.3. Event Coordination & Vendor ManagementProject manage operational logistics and marketing activations for key corporate events, webinars, specialized executive workshops, and flagship industry conferences.Govern operational relations with external agencies, performance vendors, and media partners to guarantee uniform brand governance and execution accuracy.Continually diagnose pipeline workflow gaps to refine asset templates, process efficiency, and multi-tiered marketing automation loops.RequirementsMinimum of 2+ years of experience within B2B Performance Marketing, Growth Marketing, Lead Generation, or highly adjacent digital marketing roles.Prior career background within SaaS, deep tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.Robust command over specialized B2B metrics, including Multi-Touch Attribution, Customer Acquisition Costs (CAC), Lifetime Value (LTV), MQL/SQL conversion funnels, and search-to-lead customer journeys.Direct, hands-on infrastructure management and deployment of SEM campaigns primarily via Google Ads (Search/Display/PMax) and LinkedIn Ads to capture high-intent enterprise buyers.Proven experience executing technical and content SEO strategies, including keyword mapping, search intent alignment, and driving organic pipeline growth.Strong operational mastery of GA4 (Google Analytics 4) tracking, custom event setup, and Google Search Console to analyze user behavior and web performance.Elite data-backed analytical skills to manage multiple campaigns under velocity, paired with exceptional bilingual proficiency in English and Thai (professional business standard).BenefitsHybrid Working & Flexible Working HoursGroup Health Insurance & Annual Health Check-upComprehensive BenefitsChoose Your Gear: Work on the setup you prefer—Mac or Windows, you pick!Grab Credits10+ days of annual leave.
The Marketing Executive will be responsible for orchestrating end-to-end marketing architectures, demand generation strategies, and brand positioning frameworks. This specialist role focuses on expanding our market footprint, optimizing multi-channel customer acquisition funnels, and scaling lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.
Key Responsibilities
1. Funnel Optimization & Lead Generation
- Formulate, deploy, and govern comprehensive B2B marketing strategies and high-impact campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.
- Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads specifically for B2B SaaS and advanced AI infrastructure portfolios.
- Align closely with cross-functional Sales, Product, and Business Development verticals to harmonize marketing operations with overarching pipeline and corporate revenue metrics.
2. Multi-Channel Performance Marketing & Analytics
- Strategy, execution, and deep analysis of targeted digital media acquisitions across core professional networks, including LinkedIn Campaign Manager, Google Ads architecture, Facebook Ads, and complex SEO frameworks.
- Systematically monitor cross-channel campaign architectures, parsing analytics data to provide structural optimization recommendations, yield improvement, and elevated return on investment (ROI).
- Leverage market intelligence, demographic behavioral tracking, and aggressive competitor indexing to map shifting industry trends and strategic product positioning.
3. Event Coordination & Vendor Management
- Project manage operational logistics and marketing activations for key corporate events, webinars, specialized executive workshops, and flagship industry conferences.
- Govern operational relations with external agencies, performance vendors, and media partners to guarantee uniform brand governance and execution accuracy.
- Continually diagnose pipeline workflow gaps to refine asset templates, process efficiency, and multi-tiered marketing automation loops.
Requirements
- Minimum of 2+ years of experience within B2B Performance Marketing, Growth Marketing, Lead Generation, or highly adjacent digital marketing roles.
- Prior career background within SaaS, deep tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.
- Robust command over specialized B2B metrics, including Multi-Touch Attribution, Customer Acquisition Costs (CAC), Lifetime Value (LTV), MQL/SQL conversion funnels, and search-to-lead customer journeys.
- Direct, hands-on infrastructure management and deployment of SEM campaigns primarily via Google Ads (Search/Display/PMax) and LinkedIn Ads to capture high-intent enterprise buyers.
- Proven experience executing technical and content SEO strategies, including keyword mapping, search intent alignment, and driving organic pipeline growth.
- Strong operational mastery of GA4 (Google Analytics 4) tracking, custom event setup, and Google Search Console to analyze user behavior and web performance.
- Elite data-backed analytical skills to manage multiple campaigns under velocity, paired with exceptional bilingual proficiency in English and Thai (professional business standard).
Benefits
- Hybrid Working & Flexible Working Hours
- Group Health Insurance & Annual Health Check-up
- Comprehensive Benefits
- Choose Your Gear: Work on the setup you prefer—Mac or Windows, you pick!
- Grab Credits
- 10+ days of annual leave.
Data Wow offers custom development and solutions in data engineering, Machine Learning, Predictive Analytics, Big Data, and Artificial Intelligence. We use specific domain knowledge to solve complex and novel business problems with data-driven systems.We are industry agnostic, solving diverse data-intensive and technically complex challenges that are enterprise-scale. By employing a holistic approach to our services, we combine the latest technical advances, real-world expertise, innovation, and an understanding of core business requirements to generate tangible and operational value. Please read our career policy before applying a job with us : https://datawow.io/career-policy
Data Wow offers custom development and solutions in data engineering, Machine Learning, Predictive Analytics, Big Data, and Artificial Intelligence. We use specific domain knowledge to solve complex and novel business problems with data-driven systems.
We are industry agnostic, solving diverse data-intensive and technically complex challenges that are enterprise-scale.
By employing a holistic approach to our services, we combine the latest technical advances, real-world expertise, innovation, and an understanding of core business requirements to generate tangible and operational value.
Please read our career policy before applying a job with us : https://datawow.io/career-policy
