Marketing Executive

Job description

Key Focus This role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years. Description • Provides detailed input and assists in the compilation of Company and BU's strategy. • Takes accountability for overall marketing strategy. • Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies. • Devises marketing strategic plan and ensures implementation. • Devises and implements marketing plans for customer segments. • Ensures that marketing strategy/business plan and targets are aligned with overall business strategy. • Oversees implementation of all internal and external communication plans in consultation with BU's. • Devises brand integrity in the organisation through communication brand governance within the organisation. • Manages staff and aligns staff performance contracts to business plans. • Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing. • Manages key external relationships as required, i.e. government, media etc. Key Result Areas Communication: • Oversees implementation of all internal and external communication plans in consultation with BU's. • Devises brand strategy to position company as a leader in the financial services industry. • Ensures brand integrity in the organisation. Marketing Service Management: • Individually accountable for marketing strategy through others over a 1-2 year period. • Provides detailed input and assists in the compilation of business strategy. • Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies. • Devises marketing strategic plan and ensures implementation. • Devises and implements marketing plans for customer segments. • Defines performance parameters (including balanced scorecard) and measurement for area under supervision. • Drives operational excellence throughout area of supervision. Stakeholder Management: • Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing. • Manages key external relationships as required in the business, government, media etc. Team Effectiveness: • Individually accountable for staff time, tasks and output quality, over periods of up to a year. • Balances own priorities with directing and motivating others. • Plans and assigns work over periods of 3 months to a year. • Guides and directs staff to achieve operational excellence standards. • Creates a climate for optimal performance. • Manages performance. • Selects potential staff to sustain customer / client service delivery. Qualifications and Experience • Relevant tertiary Marketing qualification. . • Min. 15 years’ experience • Insurance industry experience an advantage but not critical Skills • Excellent Communication & Presentation skills only qualified candidates will be contacted We are a business support services firm with offerings in Human Resource Management, Expatriate and Allied Services, and Estate Management. Our client, a pace setter in the insurance Industry is seeking to hire a talented Marketing Executive .