Marketing Head Thailand

Job description

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities. How you will contribute Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans execute category marketing plans that deliver on revenue and profit forecasts, sharing objectives and monitoring performance, and delivering results over the AC and SP horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Consumer behavior, preferably in the consumer goods sector in matrix environment Developing a seamless consumer experience Managing business objectives beyond brand and budget Analytics and creativity Leading and influencing teams and managing trade-offs Communicating effectively, verbally and in writing, and executive presentation skills Markets with diverse economic environments a distinct advantage More about this role: The Opportunity Thailand is one of the most exciting marketing leadership roles in Southeast Asia. You will lead a multi-category portfolio of power brands with genuine category leadership ambitions, in a dynamic market and high growth business that rewards cultural fluency, creative confidence, executional excellence and commercial precision. Candy Halls is the #1 candy brand in Thailand. You will lead the brand end to end in partnership with the Halls GAT, responsible for locally relevant equity and activation, whilst defining the future of brand partnerships and the next breakthrough innovation in the market. Biscuits Oreo is already the #2 biscuit brand in Thailand, with strong momentum. Your challenge is to sustain that trajectory whilst defining the strategic levers that can propel Oreo towards outright market leadership. Chocolate Cadbury represents a distorted scale-up opportunity in an already sizable and premium leaning category. You will define and lead the strategy to build Cadbury towards market leadership capitalizing on significant headroom and the momentum to get there. How You Will Contribute Portfolio Strategy and Commercial Impact Own end-to-end brand and portfolio strategy for Thailand, making smart trade-offs across competing priorities to fuel the 2x Business ambition. Drive profitable top-line growth through strong P&L orientation, resource prioritization, and commercial judgement that goes well beyond brand creativity. You will be accountable for both the quality of the thinking and the rigor of the delivery. Modern Marketing in a Socially Native Market Thailand is one of the most digitally advanced and socially native consumer markets in Southeast Asia. You will lead marketing that is culturally fluent, platform-native, and built for how Thai consumers actually discover , engage with, and buy brands today. This includes social commerce, creator partnerships, performance marketing, data-driven media optimization, and building brand love in feeds as well as in store. You will do this across a retail landscape that demands a distinct playbook for each arena: Modern Trade giants, a sprawling Traditional Trade network, and fast-growing digital platforms including Shopee and Lazada, where discovery, conversion, and loyalty all operate by different rules. Innovation and Brand Building Localize global and regional innovation with deep understanding of Thai consumer behavior, cultural nuances, and the competitive landscape. Define locally relevant brand positioning that resonates authentically. Lead breakthrough innovation thinking, particularly in Candy, where the opportunity to define Halls next growth chapter is significant. Matrix Navigation and Stakeholder Leadership Operate effectively within the SEA matrix: align with regional leadership, Equity and Innovation teams, and global brand teams, whilst maintaining local commercial momentum. Influence without direct authority. Represent Thailand credibly in regional forums and advocate for what the market needs to win. Commercial Partnership Partner with Commercial, Customer, and Finance teams to ensure brand strategies translate into winning channel execution across all touchpoints. Build joint business plans that integrate brand ambition with commercial reality, and champion marketing's role as a growth driver in cross-functional forums. Bring rigor to promotional planning and investment allocation, working closely with Sales and Revenue Growth Management to optimize return across Modern Trade, Traditional Trade, and digital channels. Represent the marketing perspective with confidence in P&L discussions, and build the commercial literacy of your team so that brand decisions are always grounded in business impact. Team Leadership Lead, inspire, and develop a high-performing marketing team. Build a culture of creative ambition, psychological safety, and commercial accountability. Balance drive and assertiveness with genuine care and the nurturing of talent. Develop the capability of every person on the team, not just the outcomes they deliver. Who You Are A culturally fluent marketer . You understand Thailand deeply, or you have demonstrated the ability to assimilate rapidly into a new culture and lead with local relevance from day one. You do not impose external playbooks; you build from local insight, and the best work you produce feels unmistakably of this market. You appreciate the nuances that make Thailand distinct: the on-the-go snacking culture of Bangkok's urban consumers, the diversity of upcountry communities and their deeply local purchase occasions, the role of convenience-store culture in everyday brand discovery, and the blend of modern digital behavior with enduring traditional values. You bring genuine cultural empathy to every brief, activation, and team interaction. A modern marketing leader . You are native to social-first, platform-led marketing. You understand how brands are built in feeds, not just in media plans. You bring real fluency in creator ecosystems, social commerce, and community-led brand building, and you apply that fluency with strategic intent, not just tactical execution. A commercially rigorous brand builder . You combine creative ambition with P&L discipline. You have delivered aggressive growth targets, and you know how to make trade-offs that fuel both short-term performance and long-term brand equity. You see the numbers and the idea as inseparable. A confident matrix operator . You have worked in regional or global structures and know how to influence across markets and functions without direct authority. You bring stakeholders with you rather than working around them, and you navigate competing priorities with maturity and clarity. A leader who balances drive with care . You are assertive, decisive, and hold high standards for yourself and your team. You also genuinely invest in people: developing talent, building engagement, and creating an environment where people do their best work. You understand that sustainable performance is built on both ambition and psychological safety, and you model both. What You Bring Proven track record of brand and portfolio leadership with measurable commercial impact in FMCG or consumer goods Strong P&L management experience and a history of delivering aggressive growth targets Experience in a regional or global matrix environment with demonstrated ability to influence without direct authority Deep knowledge or curiosity of the Thai market, or a comparable Southeast Asian market: consumer behavior, media ecosystem, cultural dynamics, and the regulatory landscape Fluency in modern, digital-first marketing: social commerce, performance marketing, creator partnerships, and platform strategy People leadership track record : building team engagement, developing talent, and delivering results through others Excellent communication skills with the maturity to work across markets, cultures, and levels of seniority An instinct for cultural assimilation and the ability to lead authentically in a locally grounded context Country to country Relocation support available through our Global Mobility Policies Business Unit Summary Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type Regular Brand & Portfolio Management Marketing