Marketing Intern, Transitions APAC

Job description

WHO WE ARE We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. With over 200,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world. JOB SCOPE AND MAIN RESPONSIBILITIES: Be an integral part of the dynamic regional marketing team responsible for the go-to-market planning and delivery, collaborating with the markets, to continue the rapid growth of Transitions. This regional scope encompasses Australia, New Zealand, India, Japan, Korea and South East Asia. The intern is expected to work with internal (global, regional and local marketing, sales teams, cross-functional teams) and external (suppliers & vendors including agencies) parties. AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES: Marketing calendar planning and execution - follow through regional and in-country GTM initiatives, define best practices and assist in the successful deployment of calendar plans for APAC markets (PS, Retail, Exports). Retail activations : synergy campaigns, Point Of Sales Mat’s(POSMs) assets, demonstration & merchandising tools Promotions : B2B or B2B2C promotions to help drive sale and loyalty among customers Events that feature the brand: internal and external events including optical fairs, summits and conferences Trade Communication : trade / internal communication or newsletter on the brand and its activities Brand Campaigns : Digital and Influencer campaign coordination with agencies for asset adaptation, claims review and media plan deployment Support the creation/adaptation of brand programs , demonstrating creativity & innovative thinking in: Deployment of new brand media campaign across key markets Assist in execution of influencer & PR campaigns Enhancing the Transitions Brand visibility all along the in-store journey Supporting the overall brand marketing plan including management of consumer & trade content Facilitating and support in tracking the marketing spends by country and initiative Establish regional capabilities and resources for APAC marketing team Social Media toolkits: Prepare monthly social media toolkit to enable ECPs and key customers to drive Transitions content and messaging always on basis Website Updates/Adaptations : Ensure Transitions & Essilor websites are up to date with latest content and materials and share with markets Competitive Intelligence: APAC markets is highly competitive with new market promotions and activations. Help APAC team and markets to stay updated and take necessary action KEY REQUIREMENTS: Currently studying with BBA/MBA (major of studies) Analytical, business oriented & great with presentations. Excellent MS Office skills esp. w/ Excel & PowerPoint Strong project management skills/ability to work on multiple topics concurrently under tight deadlines Reliable, autonomous, precise, good organization & communication skills Positive attitude and diligence in following through on priorities and delivering high quality results Versed in or interested in brands in general. Fluency in English, second language in APAC would be an advantage Recruiting process Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application. Our Diversity, Equity and Inclusion commitment We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.