Marketing Lead

Job description

THE OPPORTUNITY We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces. We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture. THE ROLE We're looking for a Marketing Lead to drive user growth and build community. This role is in-person from our office in NYC. As Marketing Lead you will… - Work directly with our founders and creative director to hit growth goals while maintaining a consistent brand voice - Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels - Conduct measured experiments to determine which content formats, hooks are most effective to drive growth - Manage our social media presence and content strategy - Amplify UGC and organic product-led growth to build community You're a great fit if you… - Are equal parts creative and analytical - Can effectively acquire users with minimal marketing spend - Are chronically online and speak both internet and fashion culture fluently - Excel at cultivating and growing engaged communities - Have experience conducting experiments with and managing content creators - Have expertise growing social media accounts to massive scale Bonus if you… - Have experience marketing fashion brands or consumer tech products - Have experience with influencer marketing