Marketing Lead

Job description

MARKETING LEAD Base: $100,000 - $160,000 + equity | Flexible for exceptional candidates who exceed our requirements. Location: Somerville, MA (Greentown Labs) About Glimpse While working in battery and EV factories at Tesla and Toyota, Glimpse's founders realized that the electrification of the transportation industry had scaled while relying on an insufficient set of quality control tools - leading to uncomfortably high rates of battery pack failure and multi-billion-dollar safety recalls. Leveraging X-ray CT scanning - the industrial equivalent of a CAT scan - they launched the Glimpse Portal® in 2024, enabling world-class customers such as NASA, Lucid Motors, and Archer Aviation to tightly control their battery quality at scale. After quadrupling revenue in 2025, Glimpse is now expanding into new use cases and manufacturing industries that rely too heavily on an outdated CT scanning technology stack to control the quality of their parts. About the Role Glimpse has built its customer base through direct outreach, a strong network, and trade shows. That's gotten us here. What gets us to the next stage is building an inbound marketing engine - one that makes Glimpse the first name engineers and quality managers think of when they need a CT scan or a CT data platform. We are expanding into new industries and new customer types, across both our scanning services and our on-premise software. We need the marketing stack to match that ambition. You will be Glimpse's first dedicated marketing hire, reporting to the Head of Business Development and working closely with our Head of Sales and CEO. You will own our channel strategy, content creation, and execution - including a near-term website refresh, SEO/AEO, paid search, and analytics - building most of it from scratch. No marketing team above you, no one to hand things off to. If that sounds exciting rather than intimidating, we would love to talk. Our culture and values A working draft of our culture and values aspirations can be found here https://glimpse-eng.notion.site/Glimpse-values-culture-and-guidelines-117227f570a846c59bb89b36f077402e. You're Fired Up By: - Building - you find a blank canvas more energizing than an inherited playbook - Making technical products accessible to people who don't yet know they need them - Knowing that your work connects to something real - the parts Glimpse helps inspect end up in EVs, aircraft, and medical devices, and quality failures have consequences - Relentlessly getting things done and taking ownership for and pride in your work You Have: If you don't meet 100% of the requirements, we still encourage you to apply. - 3-5 years of B2B marketing experience, with real ownership of at least one channel or function - Hands-on experience with SEO/AEO, paid search, and content marketing - Experience leading or contributing to a website redesign, including copy and wireframes - Strong writing and design skills - Comfort with marketing analytics - you can build a dashboard to track channel performance - Startup or small company experience where you wore multiple hats - US citizenship or green card Nice-to-Have: - Background in manufacturing, deep tech, SaaS, or scientific instruments - Experience with Google Ads or LinkedIn ads - Familiarity with AI search optimization techniques - Experience with CRM tools - Trade show or technical conference planning Location We are headquartered at Greentown Labs in Somerville, MA. Given the hands-on nature of this role, we have a strong preference for candidates in the Boston metro area. We are happy to discuss flexibility options for exceptional candidates. Interview Process - Initial screen with recruiter (15-20 minutes) - Intro call with hiring manager (30 minutes) - Live marketing strategy whiteboard session (60 minutes) - Take-home content exercise (time-boxed to 3-4 hours) - On-site interviews at Greentown Labs (half day) - Two reference checks + background check We Offer - A meaningful equity stake in a well-funded, fast-growing climate tech company - Medical, dental, and vision benefits for employee and dependents - 401(k) plan with company match - Unlimited PTO - 12-week parental leave for both parents - A home base at Greentown Labs - the largest clean-tech incubator in North America