Marketing Lead

🚀 **Marketing Lead, Thera (NYC, in-person)** Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end. We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum. You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability. 📍 NYC, 5 days/week **Why we started Thera** Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth. Backed by YC, 10X Founders, Zillionize, and Amino Capital. **What you'll own** - Top of funnel demand generation - Paid ads across search, social, and new channels - In-person events, field marketing, and partnerships - Product launches and new product storytelling - Brand voice, messaging, and positioning - Creative experiments including stunts and viral moments - Marketing attribution and pipeline influence **What success looks like** - Consistent inbound leads that convert - Clear link between marketing and pipeline - Events that drive real conversations, not just swag - Fast launches with real customer pull - A brand people recognize and talk about **About you** - 4 to 7+ years in marketing, ideally at fast-moving startups - Hands-on operator who can run paid ads, write copy, and ship campaigns yourself - Strong storyteller with a sharp instinct for brand voice - Comfortable owning experiments end-to-end - Bias toward action, speed, and high standards **Not a fit if** - You want a pure management role or need a big team to operate - You avoid ambiguity or measurable outcomes - You're not willing to be in-person in NYC **Why Thera** - Room to experiment and move fast - Direct ownership of outcomes - A product people actually like - Support for creative risks that work Read more about our cultural principles: