Marketing lead

Job description

##### Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. ##### Perfect for those who aim to: - Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels; - Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic; - Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions; - Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities; - Bring market-specific growth proposals and ensure their effective execution by the relevant teams; - Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI; - Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives; - Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics; - Drive regional brand growth through digital and offline initiatives aligned with local player behaviour; - Own regional marketing budgets, performance reporting and growth targets. ##### Experience you’ll need to bring: - 3+ years of experience in digital or performance marketing, including a leadership role within iGaming; - Proven experience managing media buyers and coordinating cross-functional marketing teams; - Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms; - Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling; - Strong understanding of paid acquisition across Google, Meta and alternative advertising networks; - Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives; - Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics; - Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics; - Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust; - Proven experience managing substantial monthly marketing budgets; - Experience launching new markets or building marketing functions from scratch; - A strong network of LATAM affiliate partners, local influencers or tipsters would be an advantage. ##### It's a perfect match if you have those personal features: - Data-driven and commercially minded; - Proactive, self-driven and comfortable making high-impact decisions; - Strong cross-functional management and communication skills; - Able to translate market insights into clear initiatives and actionable briefs; - Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment. ##### We offer competitive benefits to support your professional and personal growth, including: - Health & Wellness Focus; - Global Medical Coverage; - Growth Opportunities; - Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); - Performance-Driven Rewards; - Dynamic Work Environment. Apply, and let your growth journey begin.