Marketing Lead

Job description

Bring technical innovation to life through bold, commercially focused marketing. We are seeking an energetic and commercially curious Marketing Lead to shape the visibility, reputation and market engagement of our Industrial Asset Intelligence business in SGS Australia. The Opportunity Reporting to the General Manager – Industrial Asset Intelligence (IAI), you will lead the marketing approach and content plan across Fulcrum Robotics and IQ. You will uncover the stories behind complex technical work, turn them into compelling communications and connect marketing activity with commercial priorities. This is a visible, hands-on role working with operational leaders, technical specialists, project teams, business development and sales colleagues across multiple locations. This role offers the flexibility to be based in one of our offices in Hobart, Sydney, Brisbane or Perth. What You Will Be Doing Develop and deliver the IAI marketing approach, content plan and campaigns. Translate technical projects, innovations and client outcomes into engaging stories, case studies, presentations, photography, video and digital content. Manage marketing channels, content calendars, asset libraries and SharePoint environments while monitoring engagement and commercial impact. Partner with business development and sales teams to create targeted materials and convert market interest into qualified opportunities. Build a forward-looking pipeline of events, awards, publications, partnerships, speaking opportunities and industry initiatives. Support acquisition communications, market-entry activity and the integration of new businesses into the IAI portfolio. Showcase the combined value of Fulcrum Robotics and IQ while respecting each business’s identity and maintaining alignment with SGS brand requirements. About You You are a confident storyteller and relationship builder who can make technical information clear, accurate and engaging. You bring initiative, sound editorial judgement and a modern approach to marketing, along with the ability to manage competing priorities and turn business objectives into practical, measurable activity. Experience in contemporary marketing, communications or content, ideally in a technical, industrial, professional services or B2B environment. Strong written, verbal, interpersonal, visual and digital communication skills. Experience partnering with operational teams, subject matter experts, business development and sales teams. Capability across digital content, photography, video, social channels, campaigns or marketing asset libraries is highly desirable. A qualification in marketing, communications, media, business or a related discipline is desirable; equivalent practical experience and a strong portfolio will also be considered. A current driver’s licence. Apply Now If you are ready to challenge predictable approaches, uncover great stories and build the profile of Industrial Asset Intelligence, we would like to hear from you. Apply today and bring your ideas, energy and commercial mindset to SGS. SGS is committed to integrity, professionalism and a safe workplace. WHY SGS? Working at SGS means joining an innovative, Global company. Here are some of the benefits to working for SGS. • As a company, we have embraced the shift to flexible work • Sustainability is embedded in our culture and the way we do business • Paid parental leave • Paid time for volunteering day and blood donations • Corporate health & wellbeing offers • Ongoing learning & development • Career development opportunities (Nationally and Globally) • SGS Rewards: Our employee benefits platform with access to retail and online discounts and cashback COME TO WORK AND BE 100% YOU SGS Australia supports a diverse workforce, we encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. Providing employment opportunities for Aboriginal and Torres Strait Islander people is an important part of our SGS Reconciliation Action Plan (RAP). We truly believe the diversity among us will continue to foster a strong, innovative, and forward-thinking workplace. SGS Australia acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual, and educational practices of Aboriginal and Torres Strait Islander peoples. SGS Australia is a leading provider of Testing, Inspection, and Certification services, supporting multiple industries across the country with trusted expertise and technical excellence. Backed by SGS’s global legacy of over 140 years, we operate one of the largest networks of accredited laboratories and field facilities in Australia, with a network of more than 50 offices and laboratories and over 1,400 employees across Australia. We are accredited by NATA and ISO 9001, ensuring our services meet both Australian and international standards.