Marketing & Lead Generation Virtual Assistant

**Company Overview** The company provides voice and communication coaching and training for individuals and organizations, working with both business (B2B) and individual (B2C) clients. The company has recently gone through a rebrand and is now focused on building its digital presence and generating new business as it enters this next phase of growth. **Role Overview** The company is looking for a Marketing & Lead Generation Virtual Assistant to drive new leads through paid advertising and support brand-building efforts following the company's recent rebrand. The primary focus is running and optimizing Google Ads and Facebook Ads campaigns across both B2B and B2C audiences, with a secondary focus on strengthening the company's online presence and local visibility. **Key Responsibilities** • Plan, set up, and manage paid lead generation campaigns on both Google Ads and Facebook Ads for B2B and B2C audiences • Monitor and optimize campaign performance to improve lead quality and volume • Support brand-building efforts and help grow Culture Strategy's online presence, including its Google My Business local listing • Review the company website () and provide feedback and recommendations for improvement • Assist with maintaining and growing presence across LinkedIn, Facebook, Google My Business, and Instagram • Support lead tracking and follow-up using the company's CRM **Skills & Tools** • Hands-on experience with Google Ads (required) • Hands-on experience with Facebook Ads (required) • Experience with a CRM, ideally HubSpot • Comfortable using Calendly • Design skills in Canva or similar • Familiarity with WordPress websites is a plus • Strong written communication and a proactive, strategic approach to marketing