Marketing Lead | Growth Team @ING Bank

Job description

Mission As Growth Marketing Lead, you will play a pivotal role in accelerating customer acquisition, portfolio growth, and business performance through data-driven marketing. You connect customer insights, product value, and commercial objectives to deliver measurable business impact. By combining performance marketing, compelling content, and creative excellence, you help shape a marketing approach that continuously tests, learns, and optimizes for growth. About the Team You will lead a team of 10 marketing professionals across product marketing, social media, content, and customer communications. The team operates in a collaborative environment alongside Growth, Product, Performance Marketing, Customer Development teams, and external agencies. Together, we integrate product, brand, social, and performance marketing into a single growth engine where creativity and data work hand in hand. This is a fast-paced environment where marketing has a direct impact on business outcomes and where leadership, innovation, and continuous improvement are encouraged. Your day to day Define and communicate a clear direction for the team, ensuring alignment with business priorities, brand ambitions, and customer needs. Bring together product marketing, social media, content, and campaign execution into a unified growth strategy focused on acquisition, engagement, and customer value. Identify new growth opportunities across digital ecosystems, social platforms, AI-powered discovery channels, and emerging acquisition channels. Translate strategy into actionable roadmaps, priorities, and effective ways of working. Partner closely with Product, Growth, Analytics, Brand, and Performance teams to deliver commercial results. Ensure a consistent customer experience across campaigns, channels, content, and product interactions. Use data, insights, and experimentation to improve performance, optimize outcomes, and build team capabilities. Lead, coach, and develop team members while fostering accountability, collaboration, and high standards of execution. Improve processes and strengthen collaboration with internal stakeholders and agency partners. Challenge and guide agencies to ensure strategic quality, operational excellence, and measurable business impact. What you bring to the team 10+ years of experience in marketing, product marketing, brand management, growth marketing, or customer communications. Experience leading and developing multidisciplinary teams while aligning people around shared objectives. Deep understanding of modern digital ecosystems and platform dynamics, including channels such as TikTok, Reddit, and YouTube. Prior experience leading/contributing to organizational digital transformation initiatives is a strong advantage. Knowledge of emerging customer discovery behaviors, including Generative Engine Optimization (GEO), AI-powered search, and Large Language Model (LLM) environments. Strong commercial mindset with a proven track record of driving business growth. Experience managing agency relationships and holding partners accountable for performance and outcomes. Digital-first mindset with curiosity for new technologies, consumer behaviors, and innovative growth opportunities. Excellent stakeholder management skills and the ability to influence across multiple functions and leadership levels. Skilled at translating complex products and propositions into clear, customer-focused communication. Confidence in using data and insights to inform decision-making and optimize performance. What we offer Impactful work in a fun and collaborative environment. Open-concept offices designed for both teamwork and relaxation. Corporate events and social gatherings. Hybrid way of working with flexible working schedule and short week options. Monthly budget on Benefit platform. Extra annual leave days depending on the total length of working experience. Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through training and certifications. Possibility of accessing Internal roles, International Short-Term Assignments or Long-Term Assignments. Context to make an impact through Sustainability and Corporate Social Responsibility projects. Job Application Safety Reminder We’re seeing an increase in fraudulent job offers. To protect yourself, please: Apply only via official ING platforms. ING uses Workday as its recruitment system. Verify the sender’s email — it should only come from @ing.com or @myworkday.com. Know that ING will never request payments or banking details during the recruitment process. How to Apply Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you! Discover ING Bank Romania ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large. To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses. ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 2 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking. Join us!