Marketing Lead / Head

Job description

Daos Hub is a pioneering phygital space where Web3 innovators converge to build, collaborate, and thrive. Located in Dubai, our 19,375-square-foot hub seamlessly blends physical and digital environments—offering state-of-the-art workspaces, immersive events, and a vibrant community dedicated to shaping the future of Web3. **Your mission** Your mission will be to build a systematic marketing function that consistently generates inbound demand, turning marketing into a scalable growth engine rather than a set of one-off activities. You will be responsible for forming and scaling a high-performing team, growing it to 10+ people within a year. As part of this role, you will expand marketing efforts into new geographies, launching and adapting strategies across 3–4 markets. Ultimately, your goal will be to transform marketing into a key driver of pipeline and revenue, making it a central force behind the company’s growth. ### Your First 90 Days **Days 1–30: Understand & Shape Marketing Foundations** - Deep dive into current marketing efforts: channels, funnel, content, and inbound sources - Audit positioning, messaging, and ICP hypotheses across key segments - Identify gaps in tracking, attribution, and overall marketing visibility - Define initial 90-day priorities aligned with business goals - Outline team structure, ownership, and key capability gaps **Days 31–60: Build & Launch Core Marketing Engine** -Turn initial insights into a structured marketing plan with clear priorities and focus areas - Refine positioning and develop segment-specific messaging across key audiences - Implement baseline tracking, reporting, and visibility into funnel and performance - Establish team structure, ownership, and start hiring for critical gaps if needed - Launch content engine and first high-priority content initiatives - Run initial inbound experiments and improve conversion and lead quality logic - Start adapting messaging and testing approaches across priority markets **Days 61–90: Validate, Optimize & Scale What Works** - Transition from initial execution to a focused growth system with clear priorities and trade-offs - Validate which channels, messages, and formats drive the strongest results and double down accordingly - Refine positioning and conversion messaging based on real market feedback - Ensure reporting supports decision-making and gives clear visibility into performance and efficiency - Stabilize team structure, ownership, and execution rhythm - Scale content and owned media into a consistent, high-impact engine - Demonstrate early traction in inbound quality, conversion, and marketing-driven pipeline - Identify priority markets and define where to focus vs stay lightweight ### Requirements - 5+ years in marketing, with 2+ years in management roles like Marketing lead, Head of marketing etc - Proven experience building a marketing function in fast-paced invorments - Strong content and inbound background: you have driven growth through content, PR, events, and collaborations, not primarily through paid channels - Experience running marketing across international markets with adapted strategy per region - Hands-on track record: you can name campaigns, funnels, and systems you personally built and launched - Involvement in product marketing — positioning, GTM, use case development, or ICP work - Deep understanding of how B2B inbound channels connect to pipeline and revenue - Commercially minded: you think in leads, pipeline, and revenue — not just traffic and impressions - Experienced in working with startups, SaaS, tech, consulting, or professional services environments - Build owned media products — event formats, shows, video series, or branded programs - Build and own the analytics infrastructure across all marketing activities - Active user of AI tools in marketing workflows and can build them into team processes ### Duties & Responsibilities - Build and manage the marketing team (content, SMM, PR, partnerships) - Hands-on execution of marketing activities - Develop and execute content and inbound marketing strategy - Own channels: content, PR, email, events marketing, partnerships, KOLs, website inbound - Contribute to product marketing: positioning, packaging, ICP - Adapt strategies across different markets, GTM - Build and own the analytics infrastructure - Implement the CRM system for marketing from scratch - Drive AI automation across marketing workflows