Marketing Lifecycle Manager

Job description

**About Jetson** Jetson is on a mission to accelerate the transition of 100 million homes across North America away from fossil fuels toward sustainable energy use. We believe in a future that is 100% electric and 100% better. Homes are one of the largest sources of carbon emissions, yet adoption of solutions like heat pumps remains slow due to cost and complexity. Jetson is solving this by building the first fully vertically integrated home electrification company — making clean energy simple, transparent, and affordable. We rely heavily on technology, automation, and data to scale this impact. At Jetson, we value people who are excellent at their craft, curious about new tools (including AI), and motivated to continuously improve how work gets done. #### **The Opportunity** Jetson is looking for a Lifecycle Marketing Manager to own the critical space between lead generation and closed sale. This is a high-impact, data-driven role responsible for building and optimizing the nurture engine that converts interest into revenue. You will own segmentation, lead scoring, attribution, and the full suite of workflows that move prospects through the funnel — and you'll come to the table with a clear point of view on how to do it better. This role sits at the center of marketing and sales, and success is measured in pipeline quality, conversion rates, and speed to sale. #### **What You Will Do:** - Own the full post-lead, pre-sale marketing strategy — designing and managing nurture programs across email, SMS, and other channels that keep prospects engaged and move them toward a buying decision - Build, maintain, and continuously optimize audience segmentation in HubSpot — including interest-based segments, behavioral triggers, geo-specific lists, and lifecycle stage cohorts — ensuring every contact receives messaging that reflects where they are and what they care about - Architect and manage HubSpot workflows, lead scoring models, and lifecycle stage definitions that accurately reflect buyer readiness and route leads to sales at the right moment - Develop and execute interest-based segmentation strategies that tailor messaging to different buyer motivations — whether that's savings, sustainability, comfort, or rebate eligibility — and test and refine those segments continuously - Adapt nurture programs for new and existing geographies — localizing messaging, adjusting offers based on regional rebate availability, and setting up geo-specific workflows that reflect the sales motion in each market - Partner closely with the sales team to understand where leads are stalling, build enablement materials that address common objections, and create a feedback loop between sales conversations and marketing messaging - Identify funnel leaks and conversion bottlenecks using HubSpot reporting and analytics; come with hypotheses, run structured tests, and implement improvements with a clear view of the impact on downstream revenue - Be held accountable to performance targets — success in this role is measured against lead-to-appointment conversion rate, funnel velocity, nurture-attributed pipeline, and sales-readiness metrics by segment and geography #### **What You Bring:** - 4–6 years of lifecycle or CRM marketing experience, with a clear track record of owning the middle and bottom of the funnel in a high-growth or startup environment - Hands-on HubSpot expertise — you've built lead scoring models, architected workflow logic, managed lifecycle stages, created segmented contact lists at scale, and built attribution dashboards. - Experience adapting lifecycle programs across multiple geographies — you understand how buyer behavior, offer relevance, and channel preference vary by market and you know how to set up the infrastructure to reflect that - Familiarity with a broad range of marketing channels — email, SMS, paid retargeting, organic — and a clear understanding of how each plays a role in a coordinated nurture strategy - Experience with interest-based and behavioral segmentation — you know how to identify meaningful audience distinctions and build messaging strategies around them - A collaborative approach to sales enablement — you've worked closely with sales teams, understand their process, and have built sequences and materials that close deals faster - Strong analytical skills — you're comfortable in reporting tools and can make data-driven decisions. - Genuine interest in AI and automation — you actively use AI tools to improve personalization, speed up workflow builds, and scale programs. - Clear, concise written communication — your nurture copy is sharp, your briefs are tight, and you can write a compelling email as easily as you can build the workflow behind it - Experience with modern tools, including AI, to automate and make your day more efficient. **Job Type:**Full-time, Permanent **Pay:** $87,000 - $97,000 per annum #### **Benefits:** Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson Extended Health Care Disability Insurance Education Support Parental Leave Top Up Equity **Work Location:** In person - North Vancouver, BC *Do you feel like you don't have everything that's listed above but can still do the job? If you have the core skills and experience that we're looking for and are willing to use your talent to learn the rest, we encourage you to apply!* **U.S. Roles** Jetson is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or gender identity. If you require accommodation during the recruitment process, please contact us. **Canada Roles** Jetson is an equal opportunity employer committed to inclusive hiring. We do not discriminate on any ground protected under applicable human rights legislation. If you require accommodation at any stage of the recruitment process, please contact us.