As Marketing Manager within Sony Music Entertainment Vietnam, you will be the project lead on your assigned roster of domestic artists, responsible for building campaign plans in line with the artists vision and Sony Music. Within the role you will be working closely with the artists, guiding them on social media, marketing planning and executing marketing and paid advertising strategies for the project, as well as commissioning creative and the marketing tools needed.
You will report to the General Manager, Sony Music Vietnam and be joining a passionate group of like-minded and collaborative music fanatics.
Disclaimer: This role is offered as a one-year fixed-term employment contract. Any extension, renewal, or conversion to an indefinite-term (permanent) employment contract will be subject to individual performance, business needs, organizational requirements, and mutual agreement at the time of review. Nothing in this offer should be construed as a guarantee or commitment to future employment beyond the fixed-term contract period.
What you'll do:
- Driving end-to-end marketing strategy across all projects. Own the full campaign lifecycle for assigned releases: positioning, audience definition, channel strategy, launch planning, and post-campaign analysis.
- Leading the team with clear direction, planning, and accountability. Set campaign standards (brief quality, approvals, asset readiness, measurement approach) and keep the team aligned through structured check-ins and progress tracking.
- Develop creative and audience-centric campaign concepts tailored to each artist’s identity, local culture, and fan behaviours.
- Elevating campaign quality and creative output to stay competitive. Monitor and interpret platform performance signals (content performance, audience response, and campaign outcomes) to optimize in-flight and future campaigns.
- Strengthening digital performance through data-driven execution
- Ensuring scalability as our release volume continues to grow
- Design audience growth plans that expand beyond core fans—balancing acquisition, engagement, retention, and conversion objectives for each release cycle.
- Develop creative and audience centric marketing campaigns for your roster of artists.
- Create and build all local marketing tools, including artist imagery, press images, release artwork, advertising assets and videos
- Deliver on Artist DNAs, Marketing Plans, and artist updates for all assigned artists. These will outline core marketing objectives that drive streaming, sales, fan acquisition and revenue.
- Building an artist brand, core pillars and identity in line with the artist vision and Sony Music
- Forecast project-based marketing and sales budgets
- Be the day-to-day point person for artist team, Label partner or management on your roster of artists
- Collaborate with Digital Business lead to develop and deliver pitches to DSPs.
Who you are:
- Solid experience running multi-faceted and innovative marketing campaigns, with particular focus on content marketing, artist development and audience growth.
- Strong creative skills to craft compelling content and messaging that reflects the artist identity, and brand and engages their audience.
- The ability to thrive in a fast-paced and ever-changing digital environment. Being open to learning new technologies, industry trends, and adjusting strategies accordingly.
- Love and passion for music and supporting local talent.
- Strong understanding of digital marketing, social media, content, and streaming landscape.
- Creative thinker, confident and proactive in your approach, able to work autonomously and be a team player.
- Great communicator and an ability to take on and utilise diverse opinions.
- Be a relationship driven person.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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