Marketing Manager

Job description

The Marketing Manager will be responsible for developing and implementing marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will develop programs that seamlessly blend digital demand generation strategies with in-region executions—such as regional events and partner activations. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment. ***\*Visa sponsorship is NOT available at this time*** ### What You’ll Do - Develop and execute field marketing strategies to engage prospects, drive lead generation, accelerate pipeline, and boost customer adoption through targeted local initiatives. - Execute ABM, growth marketing and demand generation programs across various channels, which may include events, gifting campaigns, social media, paid media, and email campaigns. - Write compelling marketing briefs, promotional copy, and collateral for internal and external audiences. - Plan and execute integrated marketing activities and events, including regional events, trade shows, virtual sessions, and digital campaigns. - Track and analyze key performance metrics across campaigns to establish benchmarks, manage budgets, determine ROI, and use data to make strategic adjustments. - Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth. - Maintain a regular cadence of updates regarding overall marketing strategy, planned initiatives, status reports, and campaign performance. - Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices, campaign frameworks, and lessons learned. - Any other tasks that may be assigned to help the company meet its goals - Travel required up to 30%. ### What You’ll Bring - A “builder” mentality and strong collaboration skills. - 3-5 years of B2B marketing experience; prior B2B SaaS experience highly desired. - A track record of driving B2B sales results through integrated field and general marketing initiatives. - Demonstrated cross-functional marketing expertise, co-marketing experience, and event execution. - Exceptional written and verbal communication skills. - Strong analytical skills matched with brand and relationship-building experience, with a proven ability to tie campaign results directly to business impact. - Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies. - Solid understanding of the finance and accounting or the fintech ecosystem a plus. - Familiarity with HubSpot, Salesforce, Asana is preferred. - BA/BS degree; prior accounting or fintech experience or former CPA a big plus