Marketing Manager

Job description

Northern Europe Marketing Manager We are looking for an experienced and highly motivated Marketing Manager for Northern Europe to lead and execute our regional marketing and communications strategy. Sitting in our Netherlands office, this role is central to driving business growth and building our brand presence across four key European markets: the Netherlands, Germany, Switzerland, and Denmark. Reporting directly to the Managing Director, you will take full ownership of the regional marketing and communications plan. You will be responsible for translating our global brand value proposition and content into a localized go-to-market strategy that drives awareness, nurtures pipelines, and generates high-quality leads for our regional sales and client teams. This is a multi-disciplinary role where you will deploy a wide range of tactics, including localized content creation, events management, regional PR, and partner co-marketing, while keeping a strong commercial focus on ROI and measurable KPIs. Excellent stakeholder management and collaboration are essential to this role. You will build and nurture strong internal relationships across different country offices, ensuring close alignment with regional sales leads and client teams. Success in this role requires exceptional organisational agility; you will coordinate regional initiatives while tracking strategic partner updates (such as Google) and local competitor movements, ensuring Incubeta consistently remains front-of-mind for leading advertisers in northern Europe. Key Responsibilities: Regional Strategy - collaborate with the MD WCEU to define, plan, and execute a high-impact marketing strategy tailored to the Netherlands, Germany, Switzerland, and Denmark. Brand Narrative & Campaigns - translate Incubeta’s unified digital capabilities into compelling, localized B2B campaigns that resonate within the market's digital ecosystem. Content Management - build, curate, and optimize high-performing content to support brand awareness and lead generation. Event Management & Activation - lead the end-to-end planning, promotion, and execution of both Incubeta-hosted regional events and external industry sponsorships, ensuring seamless on-the-ground delivery and maximum lead generation. Cross-Border Collaboration - act as the central marketing bridge for the region, collaborating daily with cross-functional teams, global marketing counterparts, and local country leadership. Innovation & Testing - run experiments on emerging platforms, test fresh formats, and push the boundaries of how we engage our B2B audience, maintaining a rigorous, data-driven approach to measuring performance. Requirements: Experience & Execution - Minimum of 3 years of marketing experience, with a proven track record of managing end-to-end campaigns from conception to execution. (B2B or digital agency background is a strong plus). Regional Expertise - Proven experience navigating the complexities of executing marketing strategies across multiple distinct regional markets. Language Skills - Fluent in written and spoken Dutch required. Professional fluency in English is required; additional fluency German is a significant advantage. Event Management - Hands-on experience coordinating, executing, and driving ROI from B2B events, ranging from proprietary hosted sessions to external industry sponsorships. Design & Presentation - A strong eye for visual storytelling and design, specifically the ability to craft high-impact, clean pitch decks and assets using Google Slides (general Google Workspace proficiency is highly valued). AI Fluency (Must-Have) - Demonstrated experience leveraging Generative AI tools (such as Gemini or ChatGPT) in your daily workflow to scale content, accelerate processes, or optimize campaigns. The Opportunity Are you a strategic marketer who lives for great design, thrives on testing new ideas, and gets genuinely excited about the future of digital media? At Incubeta, we combine data, technology, and human creativity to build growth solutions for the world’s leading advertisers, agencies, and publishers. We are looking for an ambitious European Marketing Manager to join our global marketing team. Sitting in our Netherlands office, you will partner directly with the Head of Marketing to shape, drive, and scale our brand presence across mainland Europe. Across our 4 distinct brands, you’ll be the champion for our European narrative—turning complex digital capabilities into compelling stories, standout campaigns, and high-converting content. What You’ll Be Doing Drive Strategy: Work alongside the Head of Marketing to define, plan, and execute the regional marketing strategy across mainland Europe. Master the Content Engine: Build, curate, and maintain rich, high-performing content across our Content Management Systems (CMS) and digital channels. Shape Brand Narrative: Translate our multi-brand offerings into clear, captivating campaigns that resonate in the B2B digital ecosystem Craft High-Impact Presentations: Design sharp, visually compelling Google Slides pitch decks and presentations that wow internal stakeholders and clients alike. Build Global Connections: Act as a central bridge, collaborating daily with cross-functional and international teams across our global offices. Test & Innovate: Run experiments on emerging platforms, test fresh formats, and push the boundaries of how we engage our B2B audience on social media. Who You Are Experienced: You bring at least 3+ years of experience in a hands-on marketing role. (B2B or digital agency experience is a huge plus). A Content & Design Enthusiast: You have strong CMS skills, a keen eye for modern design, and a knack for storytelling. Basic Adobe Creative Suite skills will set you apart. A Presentation Wizard: You know how to distill complex ideas into clean, engaging visuals (Google Slides mastery is highly desirable). A Natural Collaborator: You excel in international environments, building strong relationships across borders, cultures, and departments Curious & Experimental: You don't just follow playbook trends—you want to test, measure, and try new things to stay ahead of the digital curve. Why You’ll Love Working Here Incubeta isn't just another agency—we’ve been recognized by Campaign Magazine as one of the Best Places to Work for a reason. We give our team the autonomy to make a real impact in a fun, vibrant environment. What we offer: Competitive Compensation: Top-tier salary reviewed regularly, plus performance-related bonuses that sit comfortably above industry standards Real Autonomy: Complete freedom & responsibility to own your role and test your ideas. Growth & Progression: Clear career trajectories inside a fast-growing, international businessPerks & Culture: Comprehensive healthcare benefits, a vibrant office culture, and a fully stocked fridge to keep you energized. Hybrid Flexibility: The perfect balance of remote work flexibility and in-office connection in Voorburg. Based in the Netherlands with valid rights to work (no visa sponsorship provided).