Marketing Manager

Job description

## Why Verifone For more than 40 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide. Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success. Verifone is proudly an in-office work culture as we see immense benefits to career development and business results from our colleagues being physically co-located. Currently, we do allow a hybrid work schedule but we regularly revisit our attendance policy. ## What's Exciting About The Role We’re searching a **Marketing Manager** to execute Verifone’s marketing strategy in France and play a pivotal role in accelerating our growth in one of Europe’s most dynamic payments markets. As the Marketing Manager, you’ll be the engine behind France’s marketing performance: building the systems, dashboards, and processes that power smarter decisions, stronger campaigns, and measurable commercial impact. You’ll lead both day‑to‑day execution and long‑term strategy, ensuring our brand, messaging, and demand generation efforts land with precision. You’ll own the full marketing funnel - from awareness and acquisition to retention and installed‑base growth and you’ll bring hands‑on expertise in marketing automation, lead nurturing, and multi‑channel campaign orchestration. Email, digital, content, events… you know how to blend them into high‑performing programs that generate qualified leads and fuel sales momentum. This role carries clear accountability: hitting France’s lead targets, elevating lead quality and conversion, enriching data, automating processes, and delivering sharp reporting across programs and channels. Your work will directly influence pipeline, performance, and ROI. **Key Responsibilities** - Design, manage and implement marketing programs and strategies for Verifone France and Paybox - Manage and update the Verifone Regional websites (Including Paybox): website maintenance, supervising the creation and development of websites, including creating specification documents to improve the website and other online projects - Manage the advertising campaigns and the relationship with the agency, including creating lists of keywords that define campaigns, creating and testing ads/banners specific for targeted verticals, set-up and monitor end to end lead tracking (sources/channels) - Obsess about results: analyze site traffic and website flows, conversion optimization campaign results, analyze and report program performance; report metrics appropriately and flag issues for internal stakeholders, provide recommendations for improvement - Propose new marketing strategies and implement new ideas that can improve overall funnel performance, from brand awareness to client retention - Design and manage email nurture flows and/or drip programs for both prospects and existing customers to support sales growth and retention, and implement the tracking of these flows - Work closely with multiple teams for developing an effective strategy and new programs ## Skills and Experience We Desire - Native French speaker with advanced English proficiency - Degree in marketing, business, or a related field, with strong foundations in modern digital marketing - 5+ years of experience leading integrated, multi‑channel marketing campaigns across digital, content, email, and events - Hands‑on mastery of key platforms, including marketing automation tools (Pardot, Marketo, etc.), CRMs such as Salesforce or Pipedrive, Google Analytics, social platforms (Facebook, Instagram), and email marketing systems - Advanced analytical capability to manage complex lead lifecycles, optimize funnel performance, and extract insights from data - Strong project management skills to coordinate cross‑functional initiatives and deliver high‑impact marketing programs - Up‑to‑date knowledge of industry trends, emerging technologies, and modern marketing best practices - SEM‑focused copywriting skills to craft compelling, conversion‑driven search content - Working knowledge of HTML for landing page and email optimization - Expert‑level Excel skills, including large dataset handling and macro‑based automation **Soft skills:** - Proactive in suggesting new concepts/ideas, self-motivated, fast learner - Customer-oriented and problem-solving attitude (use analytical and creative thinking to find solutions) - Results-oriented, great attention to detail, openness to testing and analyzing large volumes of data - Communication: ability to cooperate and work fairly with others, at all levels, within and outside the company - Ability to manage multiple projects and work under tight deadlines when necessary ## Our Commitment Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.