Marketing Manager

Job description

At METRO Convenience, we're looking for a Marketing Manager who will help shape the future of our convenience retail business and strengthen the connection between our brand and our customers. If you enjoy combining strategy with execution, turning insights into impactful campaigns and leading initiatives that make a real difference in the market, we'd love to meet you. What you'll do: Define and implement the marketing strategy for our convenience retail network. Drive integrated marketing campaigns across online and offline channels. Strengthen brand positioning while ensuring a consistent customer experience across all touchpoints. Lead commercial events, promotional campaigns and communication initiatives. Manage media strategy, communication agencies and marketing investments to maximize business impact. Oversee digital marketing initiatives and identify innovative ways to engage customers. Monitor campaign performance, analyze market trends and transform insights into actionable initiatives. Drive innovation by identifying new technologies and communication solutions that enhance brand visibility and customer engagement. Manage the marketing budget while ensuring cost efficiency and measurable business results. What we're looking for: Proven experience in Marketing within Retail, FMCG or Convenience Retail Strong understanding of brand management, trade marketing and digital marketing Experience in leading integrated marketing campaigns Strategic mindset combined with strong execution capabilities Data-driven approach and strong analytical skills Passion for innovation, customer experience and business growth Opportunities to learn, grow and develop your career in an international business environment. Meal vouchers and holiday bonus. Private medical insurance. Performance-based bonuses. Additional days off for special life events. Access to psychological, financial and legal counselling services for you and your family. Holiday benefits for Christmas, Easter and Children's Day. Employee referral bonus programme. Discounts for medical services and sports subscriptions. Additional vacation days and loyalty benefits that recognize long-term contribution. METRO is a global leader in wholesale food and non-food distribution, serving the needs of hotels, restaurants, catering businesses (HoReCa), and independent traders. In 2025, we were awarded the Top Employer Romania and Europe certification for the fifth consecutive year. This certification places us among the top employers locally and in Europe. Globally, we are present in 35 countries, with 150,000 employees. We are passionate about supporting the growth of over 24 million customers, which means 24 million different challenges, ambitions and dreams. METRO Romania was the pioneer in introducing the cash & carry sales system in Romania, in October 1996. Today, METRO Romania means: More than 4,000 employees 30 distribution centers across the country An annual turnover of 10.5 billion lei, marking a 9% growth from the previous year. A total sales area of 190,000 square meters GASTRONOMETRO – Our Culinary Training Center at METRO Militari, a symbol of culinary excellence, where our specialists provide cooking courses and gastronomic consulting services to over 7,500 clients. LaDoiPași – The franchise network developed by METRO, now the largest network of independent stores in Romania, with over 2,400 locations. The global employer branding campaign "Shape the M" in Romania - a recognition of the contribution each METRO employee makes to the success of the company. We are professionals working for professionals. We do business with passion. It's about speed, results, courage and team spirit. If you think alike, or if you are just curious to learn, apply on this website or log on to Diversity and inclusion are at the heart of METRO's culture, philosophy and recruitment practices. We are committed to fostering an environment that respects the diverse perspectives, experiences and backgrounds of our employees and to promoting an inclusive, fair and accessible workplace. This includes employees of all races and ethnicities, genders, ages, abilities and sexual orientations, religious and political beliefs, military background and socio-economic status or any other legally protected factor. We ensure that people with disabilities are provided reasonable accommodation to participate in the job application or interview process. At METRO, recruitment and hiring processes have been designed to ensure diversity by giving equal opportunities to all individuals, regardless of their diverse perspectives and backgrounds.